The Beatles Unused Dark Blue Denim Slim Jeans with Tag, Me...
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DescriptionThe Beatles Unused Dark Blue Denim Slim Jeans with Tag, Merchandising Brochure & Promo Sheet (Lybro UK, 1963). Wow! What a great seldom seen lot. "The Merseyside jean-scene is lively, stylish, self-confident. Here the big new idea will catch on and flourish and like the Beatles take the nation by storm." That's what is stated in the merchandising brochure. The Mersey side sound was exploding as well as the fashion. In 1963 Lybro Limited, a Liverpool jeans company, asked the Beatles to advertise their jeans.
1) Pair of dark blue Jeans Youths Size 28 with color tag. Waist measures approx: 28". Inseam measures approx: 30". Jeans shows wear, staining and minor rust. The tag shows rust from the staples. Jeans appear unused In Very Good Plus condition do to almost 60 years old and being in storage; 2) An eight page, 3.5" x 8.625", duo-color folder for Lybro brand jeans. On the inside four panels are individual images of the Beatles wearing various styles of jeans. Paul says: "Maximum slimness? Here's the 'snap' answer!" John claims: "Nordi jeans for the style-leader!" George announces: "The smartest men in Spain gave Lybro the 'Flamenco' idea!" while Ringo suggests: "Start a Slim jean collection!" Other pages show jacket styles and give the sales pitch. Brochure is in Very Good Plus condition; 3) Lybro Promo sheet. "Go Merseyside! Go Lybro!" Measures approx: 4.5" by 6 3/4" shows wrinkling in Very Good Plus condition.
This is the first time we have offered the actual dark blue denim jeans. We are very excited to also include the merchandising brochure and promo sheet. This combined impressive and original vintage lot will make a wonderful addition to the collection. COA from Heritage Auctions.
. From the Connie and Dennis Dailey Monumental Beatles Collection.
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