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Description

Beatles Ultra Rare Album Cover Sgt. Pepper's Lonely Hearts Club Band (Capitol SMAS 2653, 1967). Most collectors think of the censored "butcher cover" when the topic of rare Beatles album covers comes up. But this super-rare version featuring 40 Capitol Records executives' faces rather than the original collage of celebrities is much more scarce - it's believed only 40-50 copies were ever produced! They were distributed at a Capitol party, essentially one for each of the executives pictured! In a special poll conducted for the December, 2011 issue of the UK's Record Collector this cover was ranked #1 on a list of the world's most expensive record covers, valued at approximately £70,000 or more than $100,000. Noted Beatles expert Perry Cox describes it as "among the rarest and most interesting artifacts produced during the original era of the Beatles."

The custom cover came out in late 1967 after the initial pressings earlier that year, and bears the "All Rights Reserved ..." print at the the bottom right back cover and "NEMS Ent ..." at the lower right back cover. "With a Little Help From My Friends" is printed correctly on the record, another marker of the later 1967 pressing.

This particular copy belonged to Marvin Beisel, Capitol's national sales director, and one of the executives pictured on the cover. Condition: EX 7 (cover)/ EX 7 (disc). LOA from Perry Cox.


Heritage Auctions provides as much information as possible but strongly encourages in-person inspection. Condition statements are offered as general guidance only, not as complete representations of fact, and do not constitute a warranty or assumption of liability by Heritage. Some condition issues may not be noted but may be visible in the photos, which are considered part of the condition report. Lots estimated at $1,000 or less are not de-framed for inspection, and we may be unable to provide additional details for lots valued under $500. Heritage does not guarantee the condition of frames and is not liable for damage to frames, glass/acrylic coverings, original boxes, display accessories, or artwork that has shifted in the frame. All lots are sold "AS IS" under our Terms & Conditions of Auction.



Auction Info

Auction Dates
August, 2013
10th Saturday
Bids + Registered Phone Bidders: 5
Lot Tracking Activity: N/A
Page Views: 34,422

Buyer's Premium per Lot:
25% on the first $100,000 (minimum $14), plus 20% of any amount between $100,000 and $1,000,000, plus 12% of any amount over $1,000,000 per lot.

Sold on Aug 10, 2013 for: $32,500.00
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