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    Description

    Beatles - Apple Our First Four Promotional Package (Apple Records, 1968). Essentially the United States counterpart to the UK Our First Four promotional package, this extremely collectible set was used to introduce Apple records to the US. It was mailed to radio DJ's and music journalists, is immensely unique and has become highly sought after. It's comprised of the following four 45 singles: the Beatles' "Hey Jude"/ "Revolution" (Apple 2276, 1968); Jackie Lomax's "Sour Milk Sea"/ "The Eagle Laughs At You" (Apple 1802, 1968); Mary Hopkin's "Those Were The Days"/ "Turn, Turn, Turn" (Apple 1801, 1968); and John Foster & Sons LTD. Black Dyke Mills Band's "Thingumybob"/ "Yellow Submarine" (Apple 1800, 1968). Each record is matched with an 8" x 10" black and white glossy photo of the corresponding artist (humorously, the Beatles photo is a depiction of the band as they appeared in Yellow Submarine - as cartoons!), four booklets giving background on each artist, four letters from English publicist Derek Taylor, giving his thoughts on each release, as well as a 9.25" x 11.5" portfolio to hold the set, and the original envelope. All ephemera in Very Good Plus to Fine condition, with little wear, except to the envelope, which shows some toning and creasing. All discs EX 7 and exhibit promo holes.

    Auction Info

    Auction Dates
    June, 2017
    17th-18th Saturday-Sunday
    Bids + Registered Phone Bidders: 2
    Lot Tracking Activity: N/A
    Page Views: 592

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