Skip to main content
Go to accessibility notice

    Description

    Beatles - Apple Our First Four Promotional Package (Apple Records, 1968). Just like anything relating to the Beatles at the time, it was quite a big deal when they founded Apple Records in 1968. Understandably the label went all out promoting itself - in this example, a slick promotional kit was put together to be distributed to the "movers and shakers" of the recording industry, that included copies of the first four 45 single releases by the new company; hence, the kit's title "Our First Four." The singles included are as follows: Beatles' "Hey Jude / Revolution" (Apple 5722); Mary Hopkin's "Those Were the Days / Turn, Turn, Turn" (Apple 2); Jackie Lomax's "Sour Milk Sea / The Eagle Laughs at You" (Apple 3); and Black Dyke Mills Band's "Thingumybob / Yellow Submarine" (Apple 4), produced by Sir Paul McCartney himself. Also included are glossy 8" x 10" B&W photos of the four artists involved (humorously, the Beatles photo is a depiction of the band as they appeared in Yellow Submarine - as cartoons!), four booklets giving background on each artist (an extra for the Beatles is included), four letters from English publicist Derek Taylor giving his thoughts on each release, as well as a 9.25" x 11.5" portfolio to hold the set. The original Apple envelope is included. An important piece of Beatle history. The records all grade EX 7 and exhibit promo holes, all the printed content and photos are Excellent.

    Shipping, Taxes, Terms and Bidding
    Calculate Standard Domestic Shipping

    Sales Tax information  |  Terms and Conditions

    Bidding Guidelines and Bid Increments

    Glossary of Terms

    Auction Info

    Auction Dates
    March, 2017
    18th Saturday
    Bids + Registered Phone Bidders: 1
    Lot Tracking Activity: N/A
    Page Views: 410

    Buyer's Premium per Lot:
    25% on the first $250,000 (minimum $19), plus 20% of any amount between $250,000 and $2,500,000, plus 12% of any amount over $2,500,000 per lot.

    Sold for: Sign-in or Join (free & quick)

    Heritage membership

    Join Now - It's Free

    VIEW BENEFITS
    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
      winnings 
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Consign to the 2018 October 27 Musical Instruments - Dallas.

    Learn about consigning with us

    This was all very much appreciated and an ongoing testament of how good Heritage Auctions are.
    Vanessa H.,
    Brackley, United Kingdom
    View More Testimonials

    HA.com receives more traffic than any other auction house website. (Source: Similarweb.com)

    Video tutorial

    Getting the most out of search

    Recent auctions

    2018 April 15 Entertainment & Music Memorabilia Signature Auction - Dallas
    2018 April 15 Entertainment & Music Memorabilia Signature Auction - Dallas
    REALIZED SO FAR $1,766,263