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    Beatles - Apple Our First Four Promotional Package (Apple Records, 1968). Just like anything relating to the Beatles at the time, it was quite a big deal when they founded Apple Records in 1968! Understandably the label went all out promoting itself - in this example, a slick promotional kit was put together to be distributed to the "movers and shakers" of the recording industry, that included copies of the first four 45 single releases by the new company; hence, the kit's title Our First Four. The singles: the Beatles' "Hey Jude"/ "Revolution" (Apple 5722); Mary Hopkin's "Those Were the Days"/ "Turn Turn Turn" (Apple 2); Jackie Lomax's "Sour Milk Tea"/ "The Eagle Laughs at You" (Apple 3); and Black Dyke Mills Band's "Thingumybob"/ "Yellow Submarine" (Apple 4), produced by Sir Paul McCartney himself. Also included are glossy b&w 8" x 10" photos of the four artists involved (humorously, the Beatles photo is a depiction of the band as they appeared in Yellow Submarine - as cartoons!), four booklets giving background on each artist, four letters from English publicist Derek Taylor, giving his thoughts on each release, as well as a 9.25" x 11.5" portfolio to hold the set. Condition: Fine, with light handling wear (letters); Fine, with the Jackie Lomax booklet exhibiting foxing on the front page (booklets); Fine, with light yellowing and handling wear (photos); Very Good, with foxing and handling wear (portfolio); VG (discs).

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    Auction Info

    Auction Dates
    June, 2016
    24th-25th Friday-Saturday
    Bids + Registered Phone Bidders: 5
    Lot Tracking Activity: N/A
    Page Views: 358

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    It was a great day! Thank you for the great work! I appreciate your help and attention on the sale.
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