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Description

THREE DAYS OF PEACE, LOVE & MUSIC THAT'S NEVER BEEN EQUALED

Woodstock 1969 Large Bus Sign w/Grateful Dead, Hendrix, Janis, Who, The Band, CSNY, Santana, Jeff Beck, Etc. An oversized, thick cardboard advertising poster for Woodstock that was adorned to the side of New York City busses to help spread the word in the summer of 1969 about the upcoming Aquarian Exposition.

Any time you can find a large, colorful cardboard concert poster from the 1960's with the names Jimi Hendrix, Janis Joplin, the Grateful Dead and The Who on it, you know you're on to something special. Throw in the Jefferson Airplane, Crosby, Stills & Nash, Santana, The Band and everyone else, and it obviously becomes unique. Relatively few of these bus signs have ever surfaced, making it infinitely scarcer than the smaller (but wildly popular) vertical red paper posters.

Additional musicians listed on the poster were Arlo Guthrie, Tim Hardin, Richie Havens, the Incredible String Band, Ravi Shankar, Bert Sommer, Sweetwater, Canned Heat, Keef Hartley, Mountain, Quill, Blood, Sweat & Tears, Ten Years After and Johnny Winter, and two artists that were scheduled but did not play: the Jeff Beck Group and Iron Butterfly.

For many, this item's grand size is a perfect match for the legend that is Woodstock. Its message could be seen across the street, and luckily it lists all the musicians that the paper versions do, but without all the arts & crafts details. It features the same Arnold Skolnick artwork, just reconfigured to a horizontal format. Framed up, this masterpiece of 1960's concert-poster ephemera would command any room or office in the house and be a constant source of conversation by anyone who encountered it, young or old. Measures 43 ¾" x 21" and grades to Near Mint Minus condition. From the David Swartz Concert Poster Collection. COA from Heritage Auctions.


More Information: Poster has a light bit of surface wear causing small light-white marks throughout the red, most noticeable on the black lettering of Sweetwater and Santana. The lower right corner has a 1" surface in the white area only, totally harmless stuff. The board's lower left edge near the corner suffered an edge ding, just on the very edge and nowhere near the red, which Chameleon Restoration vanquished to the point where you'd never know it was ever there. General toning throughout.


Heritage Auctions provides detailed information when available but strongly encourages in-person inspection. Condition statements and photographs are offered as general guidance only, not as complete representations of facts, and do not constitute a warranty or assumption of liability by Heritage. Framed artworks are not examined outside their frames, and additional details from Heritage may be unavailable; therefore, the condition of unexamined works is not guaranteed. Heritage is not responsible for damage to frames, glazing, original boxes, display materials, or for works that have shifted within the frame. All lots are sold "AS IS" in accordance with our Terms & Conditions of Auction.

Auction Info

Proxy Bidding Ends 
April
10th Friday 11:50 am CT
Auction Dates
April
10th Friday
Proxy Bidding Time Remaining 
34 Days 22h 6m 34s
Bids + Registered Phone Bidders: 4
Lot Tracking Activity: 26
Page Views: 108

Buyer's Premium per Lot:
25% of the successful bid (minimum $49) per lot.

This lot is in: 1 - Signature® Floor Session - The David Swartz Concert Poster Collection (Live Floor, Live Phone, Mail, Fax, Internet, and Heritage Live):
(Lots 26001-26096) - 12:00 PM Central Time, Friday, April 10, 2026.
[Proxy bidding ends ten minutes prior to the session start time. Live Proxy bidding on Heritage Live now starts within 2 hours of when the auction opens for proxy bidding and continues through the live session.]

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Additional Location Info:
Heritage Auctions - Dallas
2801 W. Airport Freeway
Dallas, TX 75261

Current Bid:
$25
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