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Description

The Who 1973 Cow Palace, S.F. Emergency-Drummer Concert Poster Graded 9.6 (AOR-4.42). An original first-printing concert poster for The Who, on tour supporting Quadrophenia, playing at the Cow Palace in San Francisco, CA on Tuesday night, November 20, 1973. Produced by Bill Graham and designed by David Singer, this poster measures 18 7/8" x 25 1/2" and was graded a pinwheeling 9.6 Near Mint Plus by CGC (the Certified Guaranty Company). From the David Swartz Concert Poster Collection. COA from Heritage Auctions.

Literature: See Grushkin, Paul, The Art of Rock: Posters from Presley to Punk, Abbeville Press, New York, 1987, p.345 (illus.).


More Information: This show is legendary for the fact that drummer Keith Moon collapsed midway through "Won't Get Fooled Again" and was unable to finish the show. Prior to the show, Moon had ingested several horse tranquilizers, collapsed and was carried off by his drum tech and one of the Heil PA crew members.

That left Pete Townshend to call out to the audience, "Can anybody play the drums, I mean somebody good?" Nineteen-year-old Scott Halpin of Muscatine, Iowa made his way to the front and joined them onstage. Halpin had actually bought a scalper's ticket for the show and now found himself as drummer for one of the world's greatest rock bands, imagine that. He provided the backbeat for the show's final four numbers, becoming a folk hero for the rest of his life. As fate would have it, promoter Bill Graham recorded the whole concert on his video system and the incident can be seen in The Who's video 30 Years of Maximum R&B Live.

Adding even more to the poster's cache, this was the opening night of the Who's 1973 North American Quadrophenia tour with Lynyrd Skynyrd as the support band. The Cow Palace's 13,500 seats had sold out in just four hours, three weeks prior to the show.

The night's set list consisted of "I Can't Explain," "Summertime Blues," "My Generation," "I Am the Sea," "The Real Me," 'The Punk & the Godfather," "I'm One," "Helpless," "Dancer," "5:15," "Sea and Sand," "Drowned," "Bell Boy," "Dr. Jimmy," "Love Reign O'er Me," "Won't Get Fooled Again," "Magic Bus" with an improvised "See Me, Feel Me," "Smokestack Lightning" and "Spoonful," and "Naked Eye."


Heritage Auctions provides as much information as possible but strongly encourages in-person inspection. Condition statements are offered as general guidance only, not as complete representations of fact, and do not constitute a warranty or assumption of liability by Heritage. Some condition issues may not be noted but may be visible in the photos, which are considered part of the condition report. Lots estimated at $1,000 or less are not de-framed for inspection, and we may be unable to provide additional details for lots valued under $500. Heritage does not guarantee the condition of frames and is not liable for damage to frames, glass/acrylic coverings, original boxes, display accessories, or artwork that has shifted in the frame. All lots are sold "AS IS" under our Terms & Conditions of Auction.

Auction Info

Auction Dates
July, 2025
11th-12th Friday-Saturday
Bids + Registered Phone Bidders: 9
Lot Tracking Activity: N/A
Page Views: 272

Buyer's Premium per Lot:
25% of the successful bid per lot.

Sold on Jul 11, 2025 for: $1,500.00
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