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Description

The Doors 1968 Santa Rosa Fairgrounds Colorful Concert Poster. An original multicolored concert poster for The Doors playing at the Santa Rosa Fairgrounds (aka the Sonoma County Fairgrounds) in northern California on Saturday night, April 13, 1968. This concert's biggest claim to fame: The first on-location footage for the Doors documentary Feast of Friends was shot on this night. Filming would continue for months going forward; the doc eventually made it to DVD. Local newspaper coverage reported that 4,400 people attended, and that 95% of them were teenagers. Measures 11 ¼" x 17 1/2" and grades to Near Mint condition. From the David Swartz Concert Poster Collection. COA from Heritage Auctions.

More Information: The Doors' first two albums were still in the Top 100 of Billboard's Top LP's chart. The band's newest single, "The Unknown Soldier," is plugged in the upper left.

A fun, unusual poster in which graphic artist Jeff Bower eschewed the normal Doors logo and created his own elongated lettering in the upper right. The second-biggest box on the poster is filled with half of a hirsute man wearing a hard hat or army helmet, photographed by Bill Bishop.

The opening bands were Freedom Highway and Bronze Hog, but for some reason neither are mentioned on the poster. The show was promoted by Leonard "Lenny" Jay, and took place in the Grace Pavilion on the fairgrounds.

Big month for the Doors, April 1968: They bought out their manager's contract, hired 19-year-old Bill Siddons as their manager, and opened their own office in West Hollywood, where Jim Morrison often crashed for the night. In moving into the new office they enlisted the services of 13-year-old Danny Sugerman, who talked himself into a ‘gofer' job and forever remained part of the band's legacy.

Condition details: You can tell this was an amateur poster production, as witnessed by its thin paper, color bleed in the top two corners and the streaking of blue ink from the printing process throughout. None of that is to be mistaken for damage. If we had to find something, the lower left corner does have a ½" horizontal line crease right up off the edge; and who knows, that could be a printer's flaw as well.


Heritage Auctions provides detailed information when available but strongly encourages in-person inspection. Condition statements and photographs are offered as general guidance only, not as complete representations of facts, and do not constitute a warranty or assumption of liability by Heritage. Framed artworks are not examined outside their frames, and additional details from Heritage may be unavailable; therefore, the condition of unexamined works is not guaranteed. Heritage is not responsible for damage to frames, glazing, original boxes, display materials, or for works that have shifted within the frame. All lots are sold "AS IS" in accordance with our Terms & Conditions of Auction.

Auction Info

Proxy Bidding Ends 
April
10th Friday 11:50 am CT
Auction Dates
April
10th Friday
Proxy Bidding Time Remaining 
23 Days 16m 25s
Bids + Registered Phone Bidders: 4
Lot Tracking Activity: 28
Page Views: 346

Buyer's Premium per Lot:
25% of the successful bid (minimum $49) per lot.

This lot is in: 1 - Signature® Floor Session - The David Swartz Concert Poster Collection (Live Floor, Live Phone, Mail, Fax, Internet, and Heritage Live):
(Lots 26001-26096) - 12:00 PM Central Time, Friday, April 10, 2026.
[Proxy bidding ends ten minutes prior to the session start time. Live Proxy bidding on Heritage Live now starts within 2 hours of when the auction opens for proxy bidding and continues through the live session.]

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Exhibition Viewing Times, Title Page, Floor Session and License Information

Additional Location Info:
Heritage Auctions - Dallas
2801 W. Airport Freeway
Dallas, TX 75261

Current Bid:
$15
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