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    Description

    The Beatles Are Here! 1964 Capitol Records Promotional Banner. An original Capitol Records Day-Glo orange banner sent out to record stores and retailers at the beginning of 1964 to promote the brand new group from England. With the Ed Sullivan Show driving the mania, the group hardly needed promoting, but Capitol finally realized its good fortune and started printing up attention-grabbing point-of-purchase materials like this for record retailers, including department stores.

    Unlike EMI over in England, Capitol in America was fighting for Beatles market share with several other labels at the outset of Beatlemania. In the first six months of '64, this banner was promoting two Capitol singles and two albums: "I Want to Hold Your Hand," "Can't Buy Me Love," Meet the Beatles and The Beatles' Second Album. No problem, right? Well, except for the fact that up through the summer of '64, the Fab Four had six records released on VeeJay, two on Swan and two on Tollie - 10 in records all, and all being made a fuss over by teenagers. Capitol very much needed to stake its claim.

    The orange color of this piece looks much better in person than it does in pictures. Measures 24 1/2" x 10" and grades to Very Good Minus condition. COA from Heritage Auctions.


    More Information: As we said, it's hard to capture Day-Glo colors in pictures, and this is no exception... the Day-Glo orange is really bright, rich and special, even half-a-century later. We know one serious Beatles collector who identifies this as his favorite early Beatles promo item. It's very captivating in person.

    Condition details: The banner was once folded into eighths, perhaps for mailing. The long horizontal crease is practically invisible; it runs along the bottom of the black letters in The Beatles' name. It's the three vertical creases that show, and break color, most noticeably through the "E" in "Beatles" and down through the "ap" in "Capitol." The vertical creases are also causing seam splits in most cases; the biggest is a one-inch split above the "E" in "Beatles." The split above the second "E" in "Beatles" is almost as long. The others are all much shorter. Ironically, the only place there's no vertical seam split is the lower right, and that's where a 1 ¼" piece of paper is missing (reaching just a tad into the orange).

    There are also multiple pinholes in each corner, a 1 1/8th" horizontal tear in the upper right corner area, a small tape lift on the orange/white border to the left of the "T" in "The," a little surface dirt here & there like above & below the "B," some surface creasing in the orange here & there, and also surface creases which break color in "Are," "Available" and "And."

    The verso has visible tape residue in the corners and sides from where it was likely posted in the day, and newer pieces of clear cello tape there for mending and strengthening, not posting, from perhaps a couple of decades ago. That newer tape is found in nine spots, visible in our picture.


    Auction Info

    Auction Dates
    May, 2021
    1st-2nd Saturday-Sunday
    Bids + Registered Phone Bidders: 32
    Lot Tracking Activity: N/A
    Page Views: 600

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