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    The Beatles 1963 U.K. "From Me to You" / Please Please Me Promo Poster. An original EMI/Parlophone promotional banner-poster, as sent out to record stores and retailers, for nothing less than the Beatles' third single and first album in England in the spring of 1963.

    This is as spectacular as spectacular promo pieces come. This is ground zero for Beatles record-company promotional items. It's so rare, and so early, that a lot of serious collectors don't even know it exists. That's because only one or two are known to have survived. Heritage's Beatles expert of 15 years, Garry Shrum, had never seen it before, and he's auctioning off the Dennis Dailey collection. This is surely the first one in history to be auctioned off, anywhere, by anybody.

    It's small but packs a Herculean punch. The Beatles look so young it's like they're in high school. John's hair isn't anything close to a mop-top; he looks like a clean-cut college student. George had just turned 20 but has the shaggy bangs of a teenager. It's just nutso.

    Down in the fine print it says "463," EMI code at the time for April 1963. This was EMI's reaction to the Beatles' second single, "Please Please Me," hitting #1. Suddenly the scramble was on to promote this new group that might have something going for it. So they threw together this small banner plugging the boys' third single, "From Me to You," and almost as an afterthought, threw the LP on there, too, off to the right. Almost as if to say, "Oh yeah, the Beatles have a long-player in stores now, too. It came out last month." And then put the rare stereo cover for Please Please Me on there to boot.

    A truly incredible piece, and perhaps a once-every-20-years opportunity. It's not often we say, "Get this one now, or forget it." By comparison, a year ago we sold a similar black, red and white record-company promo banner for the Rolling Stones' first American album in 1964. It pulled in $15,000. This gem is much rarer, and after all, it's... The Beatles. Measures 16 1/2" x 7" and grades to Very Good condition. COA from Heritage Auctions.

    More Information: EMI/Parlophone may have done a "generic" Beatles promo poster before this; just their photo(s) and something like "The Beatles on Parlophone Records." It can be impossible to specifically date those. But this piece is, far and away, the earliest Beatles promo poster to plug a specific record. Everything else starts in 1964.

    These four head shots of the Beatles were likely taken on January 21, 1963 inside EMI House in Manchester Square. This would pre-date even the photo session for their first album Please Please Me.

    By the luck of the draw, this poster actually does name, and therefore promote, all three Beatles singles that Parlophone had put out thus far. Their first single, "Love Me Do"? Named on the Please Please Me album cover for all to see. Their second single, "Please Please Me"? Why, that's the name of the LP, too. Then you've got "From Me to You." Voila! A promo piece that names all Beatles records released from October 1962 through April 1963.

    Condition details: There's a 1 ½" vertical tear in the upper right corner area, which goes about 1/8th" into the red box. The tear has been mended on the back (unprofessionally) with one piece of white tape. The banner has six pinholes present: In the upper left of the "O" in "On" in upper left corner; at the top of the "S" in "Sale"; in the red circle to the right of Ringo's hair, barely touching his hair; moving over to the right, two close together in the upper right corner area, in the black on either side of the tear; and lastly, in the lower right corner on the red, just to the right of the album jacket.

    The banner was once folded in half, possibly for mailing, but has now been flat for over half-a-century. The center fold does not break color as it runs from the first "E" in "Here" down through George's temple and shoulder, through the second "E" in "Beatles," the "C" in "Records" and finally the "Great" in "Great Britain." There's another vertical crease over on the right, starting where the tear occurs up in the black. It's more than a single-line crease like the center one is; it's more like a wider, three-line crease. But that means almost nothing if it doesn't break color, and thankfully it doesn't. It runs down through the "W" in "Now," cleanly between the "L" and "P," just to the right of John's head with a secondary crease hitting his face but it's practically imperceptible, and then through the last "E" in the second "Please." Looking at this piece straight-on, it's just not noticeable except in the black, white and "W." The little pin hole in the red is more visible than anything on the LP jacket.

    The paper is toned on both sides and maybe starting to move a little toward brittle, but still has a long way to go. One thing's for sure: When you hold this piece in your hands, you know with certainty that it's 58 years old.


    Auction Info

    Auction Dates
    May, 2021
    1st-2nd Saturday-Sunday
    Bids + Registered Phone Bidders: 27
    Lot Tracking Activity: N/A
    Page Views: 971

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    Sold on May 1, 2021 for: Sign-in or Join (free & quick)
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