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    Description

    CAN’T FORGET THE MOTOR CITY

    Motortown Revue 1965 Jumbo Globe Concert Poster Headlined by Marvin Gaye An original Globe Posters large Day-Glo advertising window card for the 1965 Motown Records "Motortown Revue" traveling tour caravan. Features a bevy of stars including Marvin Gaye, Martha and the Vandellas, Junior Walker and the All-Stars, Brenda Holloway, the Contours and the 4 Tops.

    What a spectacular piece of window-card advertising this gem is... it's almost cartoonish and fictional it's so breathtakingly beautiful, but there's no question this poster was printed up in the spring of 1965 to advertise tickets for a show in Chattanooga, Tennessee on the first day of summer.

    This poster was designed for the entire tour, of course, not just one stop, but it's impossible to find from any city. It defies the imagination of collectors to this day to try to figure out... why in the world didn't people save these things in the mid-60's? What were they thinking? Ninety-nine percent of them were thrown away. Why were people so willing to toss aside such a stunning piece of art, that also served as a killer souvenir for the show they just saw? There are just no answers.

    But a lot of it has to do with the fact that so few were made. These were big, cumbersome and expensive to produce, so they could have made as few as 10 for any given city. So those facts are what make them so collectible today... scarcity and rarity. I don't have to say that this is the very first time Heritage has offered this poster, and it's the only city we've ever heard of it from, in decades of data-gathering and collector conversations.

    Besides the stunning Day-Glo florescent colors and super-cool musician photos, just look at the song titles... there are TEN songs on there that every baby boomer worth their salt can hum. It starts with four monster Marvin Gaye tunes right across the top... "I'll Be Doggone," "How Sweet It Is To Be Loved By You" (abbreviated), "Hitch Hike" and "Pride and Joy."

    The very next song is "Dancing in the Street" (which the poster makes plural) by Martha & the Vandellas. Is there a more landmark, quintessential, 60's-defining Motown hit you can think of? What a spectacular second line on the poster that is. And then there's the jaw-dropping, terrific graphic for Junior Walker & the All-Stars' Top 5 hit "Shotgun." It may be the Globe Poster designers' finest moment ever, and we've seen 'em all.

    We try to refrain from hyperbole in describing these posters for you, but that all goes out the window when addressing this one. The Motown Records slogan was, 'The Sound of Young America." Everybody to this day, even millennials, know the label's evergreen hits, many of which are found on this poster. It's a gem for the ages.

    To that point, the very fact that this poster depicts Marvin Gaye with "How Sweet It Is (To Be Loved By You)," Martha and the Vandellas with "Dancing in the Street," Junior Walker and the All-Stars with "Shotgun," The Contours with "Do You Love Me," The 4 Tops with "Baby, I Need Your Loving" and Brenda Holloway just a couple of months before she toured America with The Beatles, and you have just a spectacular slice of American music and pop-culture history right here in one highly frameable poster. (No offense, of course, to Willie Tyler and Lester, and the Choker Campbell Band, smile.)

    We proudly auctioned off an equally rare 1963 Motortown Revue Globe concert poster in March for $27,500. This poster dates from two years later, the Motown hits had stacked up in multiples since '63, and this thing will surely knock it out of the park as well.

    Poster measures 21 5/8 x 30 1/2" and grades to Very Good Plus, presenting absolutely beautifully with all-original bright Day-Glo colors. Was repaired and moderately restored in the top and bottom areas, and a couple of little places on the side edges. Also has some mildew foxing in 2/3 of the bottom white margin, and a slightly uneven factory cut in the lower left corner. All revealed for sake of full disclosure; the poster presents as a masterpiece of mid-60's pop-music advertising. COA from Heritage Auctions.


    Auction Info

    Auction Dates
    November, 2019
    16th-17th Saturday-Sunday
    Bids + Registered Phone Bidders: 27
    Lot Tracking Activity: N/A
    Page Views: 1,664

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    Sold on Nov 17, 2019 for: Sign-in or Join (free & quick)
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    We are extremely pleased with your company. Personally, I will ensure that if we go back to Dallas area we ask you guys for Mr. Walker again. I got nothing but praises from you and your team!!
    Rafael Vega,
    Miami, FL
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