Skip to main content
Go to accessibility notice


    Louis Jordan, Benny Goodman Vintage 1930's Concert Handbills (2). A pair of very old, original jazz advertising fliers for two legends of the big-band/swing era, Louis Jordan and Benny Goodman. Both of these early gems are from the late 1930's.

    The Jordan piece falls extremely early in Rock and Roll Hall of Famer's career. In 1938, he started his Tympany Four band (misspelled here as "Tympani") which grew into the Tympany Five the following year for recordings. Still, Jordan wouldn't start charting records until four years later. Once he did, he blew up the charts from 1942-51 with hits like "G.I. Jive," "Choo Choo Ch'boogie" and "Saturday Night Fish Fry," and became a highly influential legend in the process.

    But notice how he's just another name on this primitive handbill. The venue was the Elks Rendezvous club, "Harlem's Newest Hot Spot" in New York City, and Jordan was simply the house band on an ongoing basis. But this is easily dated to 1938 thanks to a single show advertised in the bottom half.

    This piece measures a little under 6" x 9" and grades to Very Good condition. There's a half-inch vertical edge tear at the top center. A slight sliver of paper is missing from the upper left edge. A quarter-inch edge tear to the left of "Spot," and a half-inch edge tear bottom center. Couple of very small notches of paper missing... above "Three" at the top and next to the arrow in the lower left. Was once eighth-folded down, but has been flattened for decades.

    The Benny Goodman handbill dates to 1937 and has a lot of charisma, too, highlighted by a full-length picture of the legendary bandleader playing his trademark clarinet. Admission was only $1.10 to dance at the Westchester County Center in White Plains, New York. "Benny Goodman and His Entire Hotel Pennsylvania Swing Orchestra," it proclaims. From 8:00 PM to 2:00 AM. If you didn't want to dance, box seats were available.

    This flyer also measures a little under 6" x 9" and grades to Very Good Plus condition. There's a 3/8" tear on the edge near Benny's head, but doesn't go into the photo. Also creasing in the upper right corner, and a very tiny 1/32nd" tear on the edge under "Box." On the verso, "1937" is written in pen above the phone number. COA from Heritage Auctions.

    Auction Info

    Auction Dates
    May, 2021
    1st-2nd Saturday-Sunday
    Bids + Registered Phone Bidders: 4
    Lot Tracking Activity: N/A
    Page Views: 296

    Buyer's Premium per Lot:
    25% on the first $300,000 (minimum $49), plus 20% of any amount between $300,000 and $3,000,000, plus 12.5% of any amount over $3,000,000 per lot.

    Sold on May 2, 2021 for: Sign-in or Join (free & quick)
    Track Item

    Heritage membership

    Join Now - It's Free

    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Only 7 days left to consign to the 2021 September 26 Autumn Luxury Accessories Signature Auction !

    Learn about consigning with us

    Just received the catalog. Incredible! Never seen such a catalog and have been collecting since 1974. Congratulations!
    Philipp K.,
    Marina Del Ray, CA
    View More Testimonials receives more traffic than any other auction house website. (Source:

    Video tutorial

    Getting the most out of search