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    Description

    Led Zeppelin 1969 "Avocado" BG-170 Bill Graham Concert Poster, First Printing (AOR) An original first printing of Bill Graham's famous Led Zeppelin concert poster from April 1969 that's nicknamed "Avocado," for obvious reasons, designed by Randy Tuten. Has the telltale printer's flaw near the "Z" in "Zeppelin" which was present on all the pre-show first printings.

    These were the opening dates of the British band's second U.S. trek, touring off the warm reception for their first album, Led Zeppelin. The poster was used to sell tickets for four dates:

    Thursday April 24 and Sunday April 27 - Fillmore West
    Friday April 25 and Saturday April 26 - Winterland

    According the the book Led Zeppelin: The Concert File (Lewis & Pallett, Omnibus), these shows could not have possibly gone better. It was an incredible four-night stand in the city by the bay, enjoyed as much by the band as by the audience.

    If managers can be believed, Zep's manager Peter Grant said, "The reception at the Winterland shows was phenomenal, and they played to capacity audiences both nights - in fact, they were on stage for three hours each night. Their album had already been out 16 weeks, but while they were there it sold 10,000 copies in San Francisco in one day alone." Hmmm...

    The Concert File called the second night at Winterland "the biggest concert of the band's career so far. Zeppelin play magnificently and the audience response is ecstatic." The group then returns to the smaller, cozier confines of the Fillmore West for the final night, Sunday. Plant even changed the words around on "I Can't Quit You" to reflect how much they're going to miss San Francisco. The book then adds, "Tonight's show is just as varied and powerful as the previous night. Page and Plant are at their improvisational best tonight." Zep even plays Buddy Guy's "Sitting and Thinking" in its entirety, for the only known time.

    Poster measures 13 7/8 x 20 3/8" and the mat 18 x 27 1/4". Other than the dry-mounting, poster is in beautiful Near Mint condition with microscopic whitening on the bottom two corners. As we said, it has been dry-mounted and matted for attractive framing, but no frame pieces are included, just what you see with the mat. COA from Heritage Auctions.

    Literature: See Grushkin, Paul, The Art of Rock: Posters from Presley to Punk, Abbeville Press, New York, 1987, p.132 (illus.).


    Auction Info

    Auction Dates
    November, 2019
    16th-17th Saturday-Sunday
    Bids + Registered Phone Bidders: 23
    Lot Tracking Activity: N/A
    Page Views: 744

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