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    Jimi Hendrix / Led Zeppelin 1969 No. Calif. Folk-Rock Festival Silver Handbill. An original silver concert flyer advertising the weekend-long Northern California Folk-Rock Festival in the San Francisco Bay Area on May 23, 24 and 25, 1969. The Jimi Hendrix Experience is the first-listed and top-billed act; the young up-and-coming Led Zeppelin is listed on the second line, but did not appear at the festival, they played gigs across the country in Illinois and Maryland instead. (Zeppelin manager Peter Grant once made up a story about this weekend's promoter Bob Blodgett paying to fly Zep back & forth across the country in a Lear jet to squeeze in this show, but that was pure fabrication.)

    A very attractive and charismatic handbill that surely was expensive to produce. Red and yellow are already the most attractive colors to the human eye, and then you add all that silver and you have a really special piece with heightened perceived value for the festival.

    There is evidence that the handbills were printed before the posters, because these flyers contain several typos in the musicians' names which were subsequently corrected for the poster; see details below.

    Besides Jimi and Zep, the other musicians listed are Jefferson Airplane, Hendrix bassist Noel Redding (for some reason not billed as Fat Mattress), Muddy Waters, Santana (three months before their first album), Eric Burdon (but did not appear), Spirit, the Chambers Brothers, Canned Heat, the Youngbloods, Steve Miller, Buffy St. Marie, Taj Mahal, Lee Michaels, Blues Image, Aum, Elvin Bishop, Poco (with their original name Pogo also given), People, Chuck Berry (misspelled here but corrected on the poster), the Loading Zone ("g" left off here but corrected on the poster), Sweet Linda Divine (misspelled here but corrected on the poster), Linn County (misspelled here and on the poster as well), Cat Mother (shortened by leaving off "and the All-Night Newsboys"), Doc Watson and the New Lost City Ramblers.

    There is not a lot known, or reported, about this festival, especially since it was not professionally filmed or recorded. So it remains one of the "hidden" big rock festivals of the magical festival year of 1969, but there's no denying the stellar talent line-up that did play over the three days, several of whom went on to play at Woodstock three months later.

    Measures 5 1/2" x 8 1/2" and grades to Very Good condition. Handling creases to the silver foil, but all in the margins. There are two spots of 3-D substance on the edge of the artwork in the upper right corner and to the right of the silver "egg." Lower right corner has a one-inch crease. "Record Recycler" information printed, or very neatly rubber-stamped, on the verso. COA from Heritage Auctions.

    Auction Info

    Auction Dates
    May, 2021
    1st-2nd Saturday-Sunday
    Bids + Registered Phone Bidders: 18
    Lot Tracking Activity: N/A
    Page Views: 408

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