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Description

Jimi Hendrix Experience 1970 Madison, WI Concert Handbill. An original concert-advertising flyer for the Jimi Hendrix Experience playing at the Dane County Memorial Coliseum in Madison, Wisconsin on Saturday evening, May 2, 1970. Oz was the opening act, and the crowd was about 5,000. This was Jimi's 1970 trio which featured Billy Cox on bass and Mitch Mitchell on drums, calling themselves Cry of Love but concert promoters continued to call them the "Experience" until the very end, surely feeling it would sell more tickets.

Features quite a compelling drawing of Jimi as the centerpiece artwork, with the opening act worked into his scarf. It's original art like this, usually created locally and used only once, that makes collecting Hendrix from his brief career so interesting and compelling. Measures 8 1/2" x 11" and grades to Near Mint condition. COA from Heritage Auctions.


More Information: This flyer's provenance is great, too: it originated with the show's promoter, Ken Adamany. It's interesting how the show was co-promoted by a New York firm, and the sound was done by McCune from San Francisco.

Condition details: The was a slight ding to the paper on the verso, leaving a dark mark and mild indent you can feel with your finger. On the flyer's front it's in the black to the right of "RI" in "Experience," which you can feel a little, but visually it's all but lost. Zero color is broken, and it's nowhere near anything like a punch-through. Just a ding.


Heritage Auctions provides as much information as possible but strongly encourages in-person inspection. Condition statements are offered as general guidance only, not as complete representations of fact, and do not constitute a warranty or assumption of liability by Heritage. Some condition issues may not be noted but may be visible in the photos, which are considered part of the condition report. Lots estimated at $1,000 or less are not de-framed for inspection, and we may be unable to provide additional details for lots valued under $500. Heritage does not guarantee the condition of frames and is not liable for damage to frames, glass/acrylic coverings, original boxes, display accessories, or artwork that has shifted in the frame. All lots are sold "AS IS" under our Terms & Conditions of Auction.

Auction Info

Auction Dates
July, 2025
11th-12th Friday-Saturday
Bids + Registered Phone Bidders: 14
Lot Tracking Activity: N/A
Page Views: 214

Buyer's Premium per Lot:
25% of the successful bid per lot.

Sold on Jul 12, 2025 for: $687.50
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