Skip to main content
Go to accessibility options

Peak season notice: Shipping for this category may take 21–28 business days after cleared payment. Thanks for your patience.

Description

A PURPLE POSTER FROM THE PURPLE HAZE GUITAR GOD

Jimi Hendrix Experience 1968 Toronto, Canada Poster Signed by Gary Grimshaw, Graded 9.8. An original first-and-only-printing concert poster for the Jimi Hendrix Experience, the Soft Machine and the Paupers performing at the CNE (Canadian National Exposition) Coliseum Arena in Toronto, Ontario, Canada on Saturday evening, February 24, 1968. Promoted by Detroit's Russ Gibb and illustrated by the same city's Gary Grimshaw, this beauty has been signed in silver ink by Grimshaw in the lower right. It was then graded a shagadelic 9.8 Near Mint/Mint by CGC (Certified Guaranty Company).

Although Jimi's new album Axis: Bold as Love had entered Billboard's album chart two weeks earlier, he played only one song from it: "Spanish Castle Magic." Instead, the Experience continued to lean heavily on their timeless first album, Are You Experienced?, playing seven songs from it: "Hey Joe," "Foxy Lady," "The Wind Cries Mary," "Manic Depression," "I Don't Live Today," "Red House" (on the U.K. edition only) and "Purple Haze." Tonight's set was rounded out by covers of the Troggs' "Wild Thing" and Bob Dylan's "Like a Rolling Stone." Measures a shade over 13" x 22". From the David Swartz Concert Poster Collection. COA from Heritage Auctions.

Literature: King, Eric, The Collector's Guide to Psychedelic Rock Concert Posters, Postcards and Handbills 1965-1973, Vol. 12, Berkeley, CA, 2022, p.701 (illus.).


More Information: This poster is referred to as G/G-680224A-OP-1 in Eric King's poster guide. If that sounds complicated, here's where it comes from. The G/G stands for Gibb/Grande, the promoter and venue. The 68 is the year; 02 is the month, February; and the 24 is the day of the concert. When a poster covers more than one day, which most of them do, this number reflects the first day of the stand.

After tonight's show, the Experience stopped by a small club in Toronto and ended up jamming late at night with Robbie Robertson and various members of The Band.


Heritage Auctions provides detailed information when available but strongly encourages in-person inspection. Condition statements and photographs are offered as general guidance only, not as complete representations of facts, and do not constitute a warranty or assumption of liability by Heritage. Framed artworks are not examined outside their frames, and additional details from Heritage may be unavailable; therefore, the condition of unexamined works is not guaranteed. Heritage is not responsible for damage to frames, glazing, original boxes, display materials, or for works that have shifted within the frame. All lots are sold "AS IS" in accordance with our Terms & Conditions of Auction.

Auction Info

Proxy Bidding Ends 
April
10th Friday 11:50 am CT
Auction Dates
April
10th Friday
Proxy Bidding Time Remaining 
31 Days 5h 53m 26s
Bids + Registered Phone Bidders: 11
Lot Tracking Activity: 46
Page Views: 128

Buyer's Premium per Lot:
25% of the successful bid (minimum $49) per lot.

This lot is in: 1 - Signature® Floor Session - The David Swartz Concert Poster Collection (Live Floor, Live Phone, Mail, Fax, Internet, and Heritage Live):
(Lots 26001-26096) - 12:00 PM Central Time, Friday, April 10, 2026.
[Proxy bidding ends ten minutes prior to the session start time. Live Proxy bidding on Heritage Live now starts within 2 hours of when the auction opens for proxy bidding and continues through the live session.]

Show All Session Information

Show Auction Type Info

Exhibition Viewing Times, Title Page, Floor Session and License Information

Additional Location Info:
Heritage Auctions - Dallas
2801 W. Airport Freeway
Dallas, TX 75261

Current Bid:
$220
Track Item