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    Jimi Hendrix Experience 1968 L.A. Shrine Auditorium Concert Poster (AOR-3.72). An original first-printing concert poster, designed by John Van Hamersveld, for the Jimi Hendrix Experience appearing at Los Angeles' Shrine Auditorium on Saturday night, February 10, 1968. Also on the bill were the Soft Machine, the Electric Flag and Blue Cheer, and Pinnacle Concerts was the promoter.

    This is a true icon of 1960's psychedelic concert posters, and many people's favorite Hendrix poster ever. Its image has lived on for decades through official reprints, bootleg copies, appearances in books, T-shirts, coffee mugs, etc. The poster is a masterwork, for both its electric depiction of the guitarist and its sublime blue & orange layout.

    This is a true first printing, with no fine print at the bottom and only the artist's name in the lower right corner. The background behind Jimi is the original white color, and not the silver found on repro's. This gem was printed on thick uncoated paper, measures 19 1/2" x 27 1/2" and grades to Very Good Plus condition. COA from Heritage Auctions.

    Literature: See Grushkin, Paul, The Art of Rock: Posters from Presley to Punk, Abbeville Press, New York, 1987, p.277 (illus.).

    More Information: ERRATA: In our catalog for this auction, we mistakenly said that original pre-show printings had a creamy background behind Jimi's head. We should have clarified that they started off white and then usually turned a bit cream-colored, through age and natural toning, like this first-printing specimen here. Reproductions have the silver background.

    Interesting note: The night before in Anaheim, California, Hendrix's amplifiers blew up just four songs into his second set, causing Jimi to walk off the stage in disgust, ending the show. So for this next night's gig, the band was outfitted with new Sunn amplifiers.

    According to the book Jimi Hendrix – Concert Files by Tony Brown (Omnibus Press 1999), on the day of this show, Jimi conducts a daytime soundcheck with his new equipment, joined by the Byrds' David Crosby and the Electric Flag's Buddy Miles and Harvey Brooks.

    And then for the show itself that evening, among the tunes performed were "Are You Experienced?," "The Wind Cries Mary," "Up From the Skies," "Red House," "Purple Haze" and Jimi's usual cover of the Troggs' "Wild Thing." Besides Crosby, in the audience were the Monkees' Mickey Dolenz and Peter Tork.

    Condition details: Poster once had multiple pinholes in each corner, which have been expertly mended and eliminated by our outside world-class poster restoration expert, Chameleon. Same with a couple of small areas of damage in the blue margins. Has a couple of extremely light surface markings in the black to the left of Jimi's scarf. A few very mild surface creases but none on Jimi's image. All in all, an outstanding example of this highly coveted poster.

    Auction Info

    Auction Dates
    July, 2021
    16th-18th Friday-Sunday
    Bids + Registered Phone Bidders: 33
    Lot Tracking Activity: N/A
    Page Views: 1,241

    Buyer's Premium per Lot:
    25% on the first $300,000 (minimum $49), plus 20% of any amount between $300,000 and $3,000,000, plus 12.5% of any amount over $3,000,000 per lot.

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    It was a great day! Thank you for the great work! I appreciate your help and attention on the sale.
    Richard L.,
    Island Park, NY
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