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    Jerry Lee Lewis 1958 Concert Poster "Big Rock & Roll Stage Show."
    A genuine cardboard advertising window card for a concert by "The Killer" himself in Evansville, IN on Sunday, September 7, 1958.

    Few performers personify 1950's rock 'n' roll like Jerry Lee Lewis and his pumping piano. "Big Rock & Roll Stage Show," the poster proclaims. "In Person - Jerry Lee Lewis - The Nation's Most Dynamic Entertainer." Given that Elvis was now in the Army and Little Richard had found religion, this was hard to dispute.

    This poster is really punctuated by the 'floating head' photo of the 22-year-old Lewis belting out a tune. This unusual picture technique was very common on posters in the 1950's and early 60's.

    Jerry Lee had good reason to be exuberant. In September of 1958, the time of this show, his previous four singles for Sun Records had been "Whole Lot Of Shakin' Going On" and "Great Balls of Fire" in 1957, and "Breathless" and "High School Confidential" earlier in 1958. Yowsa!

    According to the venue information up top, seeing those four classics performed would've set you back all of 90 cents... unless you had to have a reserved seat. And as was so often the case in the Happy Days era, tickets were sold at just one local drug store.

    Rounding out the bill on this occasion were The Casuals on Dot Records, Bobby One on Decca Records and Alan Marlo "from the Ed Sullivan Show."

    Measures 13 7/8 x 22", in Very Good Minus condition with thick quarter folds breaking the color in some places. COA from Heritage Auctions.

    More Information: This original concert poster / window card was printed on cardboard by Hatch Show Print in Nashville, TN. Hatch was a prolific printer of concert posters in the 1940s-1960s and beyond. They're also known as the one major printer who almost never credited themselves on their posters. Also, they rarely deviated from the standard 14" x 22" size (give or take a fraction of an inch); they almost never printed jumbos.

    A good number of years ago, an enormous stash of original Hatch posters was found in, of all places, Alaska. But they came from a former employee who had moved to the 49th state, and were absolutely authentic, all printed before the events as advertising pieces. And one hallmark of this massive stash, which also included thousands of circus, sports and other kinds of posters, is that there was only one specimen of each; there were no multiples of anything.

    So if you've seen this poster before in a previous auction, either that winner is re-selling it, or it didn't sell the first time; this is the only known existing specimen of this poster. This exact poster, that is; it's also possible you've seen this poster from a different stop on the same tour. But note that Hatch did not keep one from every date on a tour, by any means; the storage would've been ultra-prohibitive. They were usually satisfied to keep just one or two different examples from any given tour, or any one-off poster.

    Most had a very small number written on the back to note the year, and were then quarter-folded down to fit into a file cabinet, which is how the company seemingly kept one example of every tour poster they printed. The posters were all opened up and flattened out decades ago, however, and usually the fold remnants have receded quite a bit into the background, not being too obtrusive - usually. It's a welcome trade-off for the rescue of hundreds of historic concert posters which otherwise would've become completely extinct.

    Also: A great number of Hatch 50's posters were done on the cheap without photos of the musicians. Which is one big bonus that really sets apart this Jerry Lee Lewis poster (plus the adjacent Carl Perkins one).

    Auction Info

    Auction Dates
    July, 2019
    20th-21st Saturday-Sunday
    Bids + Registered Phone Bidders: 14
    Lot Tracking Activity: N/A
    Page Views: 533

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