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THE FIRST GRATEFUL DEAD POSTER THAT EVERYONE WANTS

Grateful Dead 1965 Can You Pass the Acid Test? Rare Poster Graded 9.4 (AOR 2.4). An original fall 1965 event/concert poster for Ken Kesey's legendary Acid Tests held in the San Francisco Bay Area, featuring the name "The Grateful Dead" on an advertising/concert poster for the very first time, ever. As spectacular and rare a psychedelic concert poster as you'll ever find, this highly coveted Can You Pass the Acid Test? unused advertising poster has been graded an outstanding 9.4 Near Mint by CGC (the Certified Guaranty Company).

This was the very first printed poster advertising the Dead, just weeks after they changed their name from the Warlocks. But that's only part of the story. The fall and winter 1965 Acid Tests in the San Francisco Bay Area helped to kick-start the whole psychedelic underground music-and-poster movement, bringing about a tectonic shift in pop culture. They were led by Ken Kesey and his Merry Pranksters, featuring cutting-edge hipsters like Allen Ginsberg, Neal Cassady and Carolyn "Mountain Girl" Garcia. The famous book The Electric Kool-Aid Acid Test documented the whole scene in terrific, fun detail.

This is an amazingly busy poster, with cool sayings, slogans, information and of course artwork in any area you choose to examine. For the longest time the design was credited to Norman Hartweg; the research then shifted to perhaps a collaborative effort by many Pranksters; and now it's been concluded that cartoonist and Merry Prankster Paul Foster was the sole artist. Poster measures 17" x 22" and grades to 9.4 Near Mint. From the David Swartz Concert Poster Collection. COA from Heritage Auctions.

Literature: See Grushkin, Paul, The Art of Rock - Posters from Presley to Punk, Abbeville Press, New York, 1987, p.91 (illus.).


More Information: This mind-blowing poster - more so than any other psychedelic poster of the era - fairly screamed fun, crazy, edgy, LSD-fueled hipster-ness not for the feint of heart. LSD was still legal at this point, and would sweep the Bay Area underground scene largely at the hands of one Owsley Stanley. (It would be made illegal in October 1966.)

This was actually a "tour blank" advertising poster, because a small blank box was fashioned down in the lower right corner, in which a town and venue could be filled in. They even spell it out for you: "Here's Where It's At," right above the box. Now, usually with tour blanks a date would need to be filled in too, right? But not in the Pranksters' world. They wanted people to read the poster and figure it out, not just gloss it over. In fact, notice the very first thing the poster says in the extreme upper left corner: "Read every word of this." OK, sure!

Then down in the artwork not far above the blank box, it says with convoluted lettering, "This Saturday Night." So this poster could never be used for more than six days. With that wording, it could be functionally used only from a Sunday morning up through the following late Saturday afternoon. And on the very few examples where this poster has been found with the venue box filled in, none of them give the date, only the location, so everybody played along. The poster seems to say with a wink: It's this upcoming Saturday night, what part don't you get?

Filled-in examples of this poster in private collections include December 11 in Muir Beach (the poster's debut), December 18 (the Big Beat club in Palo Alto, the Dead's hometown) and January 8 (1966) at the Fillmore Auditorium in San Francisco. Now that must've been a crazy shindig; author Tom Wolfe reported that a couple thousand scenesters and crazies showed up. (This was just before Bill Graham took over the joint.)

The Art of Rock book gives the handbill version of this poster a full page. To further illustrate how the Pranksters wanted to keep their Acid Tests small, clubby and exclusive, the venue box on that example (for December 11) simply says, "Muir Beach - Find It, Fool!" Not exactly enterprising capitalists, those Pranksters.

Paul Foster's artwork is an insane collage of esoteric, clever and funny words and images, much of it nonsense. But one clear instruction they do offer is how to take this square paper poster and make it a tall, thin telephone-pole poster. Notice the flag at the bottom center: "This grand thing can be made very long & thin by cutting up the middle & pasting line A, below, to line B, above. Or it can be left as it is." Your finished result would be a vertical poster about 44 inches tall, quite an eye-catcher, and only about 8 ½" wide.

The key, primary phrase winding throughout the poster is this: On the left side, which would be the top half of the assembled poster, you have, "Can you pass the Acid Test? The happeners are likely to include..." And on the right side, which would be the bottom half: "...The Fugs, Allen Ginsberg, The Merry Pranksters, Neal Cassady, The Grateful Dead, Roy's Audio Optics, Movies. This Saturday night. Bring your own comfort. Here's where it's at," and then the blank box.

"Where it's at" for assorted and sundry poster and pop-culture collectors is having one of these prized posters in your collection. It's not often they hit the market.


Heritage Auctions provides as much information as possible but strongly encourages in-person inspection. Condition statements are offered as general guidance only, not as complete representations of fact, and do not constitute a warranty or assumption of liability by Heritage. Some condition issues may not be noted but may be visible in the photos, which are considered part of the condition report. Lots estimated at $1,000 or less are not de-framed for inspection, and we may be unable to provide additional details for lots valued under $500. Heritage does not guarantee the condition of frames and is not liable for damage to frames, glass/acrylic coverings, original boxes, display accessories, or artwork that has shifted in the frame. All lots are sold "AS IS" under our Terms & Conditions of Auction.



Auction Info

Auction Dates
May, 2023
11th-14th Thursday-Sunday
Bids + Registered Phone Bidders: 24
Lot Tracking Activity: N/A
Page Views: 1,689

Buyer's Premium per Lot:
25% on the first $300,000 (minimum $49), plus 20% of any amount between $300,000 and $3,000,000, plus 15% of any amount over $3,000,000 per lot.

Sold on May 11, 2023 for: $35,000.00
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