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    Buddy Holly, Chuck Berry 1958 Alan Freed "Big Beat" Concert Handbill. An original advertising flyer for DJ/Promoter Alan Freed's landmark 1958 Big Beat concert tour, featuring a host of rock 'n' roll legends. This handout helped spread the word for a show at the Orpheum Theatre in Madison, WI on Wednesday, April 23, 1958.

    Freed has been cited often as the person who coined the phrase "rock 'n' roll," on his groundbreaking radio shows in Cleveland and then New York. So his place at the top of this handbill is secure. The musicians under him provided much of the soundtrack for that decade, with so many great songs listed: Buddy Holly & the Crickets' "Peggy Sue," "Maybe Baby" and "Oh Boy"; Chuck Berry's "Rock and Roll Music" and "Sweet Little 16"; Jerry Lee Lewis' "Great Balls of Fire"; Danny and the Juniors' "At the Hop"; and the list goes on & on.

    Measures 6" x 9" and grades to repaired Very Good condition. COA from Heritage Auctions.

    More Information: To know how important this tour was, how popular these musicians are and how loved the design here is, one has to look no further than our last auction, held in August. The larger cardboard version of this advertisement (from another city) sold for a staggering $118,750. So this is obviously an opportunity to win the same advert, with the same artwork and musicians, in smaller size for a fraction of the price.

    Condition details: The main issue is the underlining of many of the acts' names. Somebody did it a long time ago, and now it's really light, so it's hard to tell if was done in pencil or light pen. About a dozen musicians are underlined, but curiously not the top row of Jerry Lee Lewis and Buddy Holly & The Crickets. Freed is not only underlined but there's also a very faint arc going over his head as well.

    The flyer was quarter-folded a long time ago as well, but luckily the creases break no color. They're also well-placed... the horizontal crease goes right under the center strip of photos. It's possible they were pressed to minimize their appearance, because the folds are now almost invisible. On the verso, it appears to have had repair or minor repair, and there's also a couple of minor brown stains. We decided to keep the grading at Very Good because the colors are still so deep and rich, giving it very strong visual appeal. The red ink clogged a little bit, by the way, in the "Wednesday April 23" lettering, but that's a printer's flaw and not considered damage.

    Auction Info

    Auction Dates
    November, 2020
    14th Saturday
    Bids + Registered Phone Bidders: 25
    Lot Tracking Activity: N/A
    Page Views: 634

    Buyer's Premium per Lot:
    25% on the first $300,000 (minimum $49), plus 20% of any amount between $300,000 and $3,000,000, plus 12.5% of any amount over $3,000,000 per lot.

    Sold on Nov 14, 2020 for: Sign-in or Join (free & quick)
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