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Bill Haley & His Comets 1957 Concert Poster with "Rock Around the Clock" Listed...
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Description
Bill Haley & His Comets 1957 Concert Poster with "Rock Around the Clock" Listed A vintage 1950's Bill Haley cardboard window card advertising a show in Old Orchard Beach, Maine on Tuesday, May 28, 1957, and touting Haley's classic hits "Rock Around the Clock," "Shake, Rattle and Roll" and "See You Later, Alligator."Any 1950's concert poster from Bill Haley and His Comets that mentions such key songs in the early evolution of rock 'n' roll, especially the world-changing "Rock Around the Clock," is naturally going to check most of the boxes you want on a vintage mid-50's concert poster. And then you throw in the slogan "The Shake, Rattle & Roll Boys," and it almost makes you forget about Big Joe Turner.
"First Big Name of the Season," the top of the poster proclaims. Then you get the familiar yellow, red & black color scheme that was used by printer Posters, Inc. out of Philadelphia from early 1955 through 1958. By this time, Decca Records had decided to use just a photo of Haley instead of the whole band. That was probably either to promote him as a bigger name himself, or perhaps because individual Comet musicians would come & go and it ultimately became much easier to just use a photo of the one guaranteed constant, Haley himself.
This window card says "U.S.A." in the lower center margin, designating where it was printed; and in the lower left has the highly unusual words "Design No. 735 (14 x 22)," referring to its dimensions. As we explained back in July, some might think this signals a reproduction, but no; this is unequivocally and indisputably a vintage original that was printed in the spring of '57, before the show to advertise and sell tickets. Interestingly, Posters Inc. left that size designation on the bottom of all their Haley posters in the 50's.
Poster measures 14 1/8 x 22 1/8" and grades to Very Good Plus. Very light spotting and staining on the left side of poster noticeable in the white areas, most present in the margin from top to bottom. Dark surface scuffs through Haley's name, "Records" in "Decca Records" and on his neck, and perhaps in the misspelled "Alligater." Hard to say because the original printing job by the Philadelphia printer was a bit gummy in places, especially in the black box behind Haley's name and the right side of the red & yellow stripes.
Last auction, our 1955 version of this rare poster fetched $6,000. That was the very first time we'd been able to offer this Bill Haley poster design from any year, any city. Now we're fortunate to have this one from 1957, the year that Haley & His Comets appeared twice on ABC's American Bandstand TV show, hosted by Dick Clark. COA from Heritage Auctions.
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