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    Beatles Related - Our First Four Promotional Package (Apple Records, 1968). Here is a limited Beatles Apple collectible that very rarely shows up for auction - it's only the second one we have ever offered. It was a big deal when Apple Records was launched in 1968, and the label went all out promoting itself. In this example, a slick promotional kit was put together to be distributed to the "movers and shakers" of the recording industry, that included copies of the first four single releases by the new company; hence, the kit's title Our First Four. The singles: the Beatles' "Hey Jude/ Revolution" (Apple 5722); Mary Hopkin's "Those Were the Days/ Turn Turn Turn" (Apple 2); Jackie Lomax's "Sour Milk Tea/ The Eagle Laughs at You" (Apple 3); and Black Dyke Mills Band's "Thingumybob/ Yellow Submarine" (Apple 4), produced by someone named Paul McCartney. Each 45 came in a mini-portfolio, with artist liner notes on the front, the record in a plastic sleeve on the first inside page, and a photo of the artist on the other inside page. The back was blank. The records have never been played, but are "foggy" after having been in their plastic sleeves for so long, and grade about VG 5. The mini-portfolios are in Very Good condition; the cardboard Our First Four box is in Good condition with some wear along the edges and small tears in all four corners some folds in the left flap.

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    Auction Info

    Auction Dates
    April, 2015
    18th-19th Saturday-Sunday
    Bids + Registered Phone Bidders: 0
    Lot Tracking Activity: N/A
    Page Views: 551

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