Apple Boutique "A Is For Apple" Poster (Apple, 1967). The story of the Apple Boutique is a fascinating look at how not to ru...

Description

Apple Boutique "A Is For Apple" Poster (Apple, 1967). The story of the Apple Boutique is a fascinating look at how not to run a business. In 1967, Paul envisioned a "beautiful place to buy beautiful things," and the Beatles rented a building at 94 Baker Street in London. They hired an art collective known as the Fool (Simon Posthuma, Marijke Koeger, Simon Hayes, and Barry Finch) to design murals, clothing, posters, and more (they even painted John's acoustic guitar and Rolls Royce, plus Eric Clapton's Gibson SG guitar in wild, swirling designs). Mismanagement and disillusion soon set in, and in eight months, it was all over. This is a second printing of one of the Fool-designed posters originally sold at the boutique (before they closed the store and gave everything away). The poster measures 22" x 29" and is in VG+ condition.

Heritage Auctions provides as much information as possible but strongly encourages in-person inspection. Condition statements are offered as general guidance only, not as complete representations of fact, and do not constitute a warranty or assumption of liability by Heritage. Some condition issues may not be noted but may be visible in the photos, which are considered part of the condition report. Lots estimated at $1,000 or less are not de-framed for inspection, and we may be unable to provide additional details for lots valued under $500. Heritage does not guarantee the condition of frames and is not liable for damage to frames, glass/acrylic coverings, original boxes, display accessories, or artwork that has shifted in the frame. All lots are sold "AS IS" under our Terms & Conditions of Auction.