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    "Newport '69" Los Angeles Concert Handbill w/Jimi Hendrix Experience (1969).
    A remarkably casual paper concert flyer advertising Newport '69, a three-day rock festival in the Los Angeles suburb of Northridge, California on June 20-21-22, 1969, two months before Woodstock. About 200,000 fans are estimated to have attended the three-day music fest, which was a successor to the Newport Pop Festival of 1968, also in Southern California. But there would never be a third one, as large music fests mostly died out with the arrival of the 70's.

    Thirty-two acts are listed on this printed handbill in a hand-scrawled fashion that underscores the innocence of the music business at the end of the 1960's, which would certainly change soon enough. And the ticket prices are another indicator: About 50 cents per act, if you bought the advance three-day ticket package. Wow!

    And so many of these acts were dominating FM AOR radio at the time. Among them: Jimi Hendrix (latest album: Electric Ladyland), Creedence Clearwater Revival (Bayou Country), Joe Cocker (With a Little Help from My Friends), Jethro Tull (This Was), Spirit (The Family That Plays Together), Love (Forever Changes), Eric Burdon (The Greatest Hits of Eric Burdon and the Animals), Johnny Winter (Johnny Winter) and Poco (Pickin' Up the Pieces).

    Hit singles abounded as well, with the Edwin Hawkins Singers (most recent hit: "Oh Happy Day"), Steppenwolf ("Rock Me"), the Friends of Distinction ("Grazing in the Grass"), the Chambers Bros. ("Time Has Come Today"), Three Dog Night ("One"), the Grass Roots ("Midnight Confessions"), Marvin Gaye ("Too Busy Thinking About My Baby"), Booker T. & the MG's ("Time Is Tight"), The Byrds ("You Ain't Going Nowhere") and The Rascals ("People Got To Be Free"). Are we having fun yet?

    Rounding out the list of performers were Ike & Tina Turner, Taj Mahal, Albert King, Albert Collins, Brenton Wood, Buffy St. Marie (misspelled), Sweetwater, Lee Michaels, Mother Earth, The Flock, Southwind, Jerry Lauderdale and Charity.

    This festival notoriously lost money because the cost of the musicians had shot up so much in just one year. The musician budget for the entire 1968 fest had been under $50,000, whereas in '69, Jimi Hendrix alone was paid $50,000 for his appearance, an amount unheard of at the time for a rock act. No wonder there was never a Newport '70.

    Devonshire Downs was a horse-racing track in the city of Northridge in the San Fernando Valley section of Los Angeles. It has since been blended into the college campus of Cal State Northridge. Just check out the nifty map on this handbill's verso to get an idea.

    Measures 7.5" x 6". In Very Good condition with tape and tape residue around the corners and edges, and slight toning. COA from Heritage Auctions.

    Auction Info

    Auction Dates
    July, 2019
    20th-21st Saturday-Sunday
    Internet/Mail Bids: 12
    Lot Tracking Activity: N/A
    Page Views: 466

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