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    Description

    1950's ROCK & ROLL ADVERTISING AT ITS FINEST

    Buddy Holly & The Crickets, Everly Brothers, Eddie Cochran 1958 Concert Poster. A sensational Rock & Roll advertising window card for "America's Greatest Teen-Age Recording Stars" featuring a stunning graphic design and several members of the Rock and Roll Hall of Fame, along with their photos and key hit song titles. The charge is led by the legend that is Buddy Holly & the Crickets, starting off the one & only full successful year of Buddy's sadly short-lived career.

    By any measure, this is one of the most spectacular images to ever emerge from 1950's Rock & Roll concert advertising. A simply gorgeous layout and color scheme to promote a very short tour in the winter of 1958. Just get a load of those eye-popping visuals; it simply does not get any more attractive than this.

    You can pick your favorite musician on here, but the brightest light has to be shone on 21-year-old Buddy Holly and his Crickets. Surprisingly enough, there are very few concert posters or handbills that gave both Buddy's and the Crickets' name together. The 1957 Biggest Show of Stars poster, for example, lists them just as "The Crickets." But here you've got the whole name, on a bright red background, with Buddy's smiling face and two killer song titles... "Peggy Sue" and "Oh Boy." It's just a grand-slam home run for Holly collectors.

    Topping the bill are the Everly Bros., looking fantastic up there with both Don and Phil identified by first name, smiling and looking directly at the camera, all against that sublime mint green background. And "Wake Up Little Susie" is the song plugged... one of the true musical gems of 1950's drive-in-theater innocence, and a record that was #1 for a month the previous fall.

    And look at the bottom-billed position for future legend Eddie Cochran! He's shouting or singing in his fun little picture, although his "Summertime Blues" wouldn't explode until later that year... thus, no song title under his name.

    And then the hits just keep on a-comin'... Jimmie Rodgers with "Honeycomb," a monster hit that was #1 pop for a month, #1 R&B for two weeks and Top 10 C&W the summer before, all Billboard magazine chart positions. The Rays are listed with "Silhouettes," a 50's doo-wop standard that went Top 5 in both pop and R&B; Danny and the Juniors with "At the Hop," a big standout in the Woodstock movie a dozen years later; and Paul Anka with "Diana," the million-seller which he wrote, produced and sang as a 15-year-old.

    Other hitmakers include the Tune Weavers, the Hollywood Flames, the Shepherd Sisters, Margie Rayburn, the Mello-Kings, Al Jones and Jimmy Edwards, all backed by Sam Donahue and his Orchestra.

    This particular rare specimen is from Rochester, New York at the Auditorium Theatre on Main Street. The date was Sunday, January 19th of 1958, meaning it was designed and probably printed in 1957. A daytime matinee and evening show is advertised, with tickets scaled from $2.00 up to $3.50. In a highly unusual move, the public is then informed that the "Auditorium Box Office Opens Jan. 10."

    A fantastic ensemble piece lead by two towering giants of 1950's Rock & Roll, this amazing cardboard poster would look gorgeous on anyone's wall, be the keystone of any collection and a constant conversation piece. This board is so rare that it's the very first time Heritage Auctions has had the pleasure of offering one for sale, from any stop on this very brief tour. In fact, there's only three known posters total to exist from this tour, and one of those is permanently laminated inside plastic. So it's a cliché, but this might truly be a once-in-a-lifetime opportunity.

    Measures 17" x 22 3/4" and grades to Very Good condition. COA from Heritage Auctions.


    More Information: Board has the patina and handling one would expect from such a poster over 60 years old. The upper left corner has been repaired or restored, which goes right up against the blue "A" but does not cross into it. There was a tear to the right of, and going into the forehead of, the upper right musician in the Hollywood Flames, which has been expertly mended. A two-inch vertical crease in the margin to the left of Danny and the Juniors has been likewise repaired. Same with a half-inch horizontal tear to the direct right of "Shepherd." The lower left corner has a 1 ½" diagonal crease that hits the black box but not the word "Sam"; it's been reinforced with standard cello tape on the verso.

    Throughout the board there are many surface creases, as we said very typical of a piece this vintage, such as a 9 ½" horizontal crease through "Theatre" at the top. There's a benign and barely visible gentle 12-inch crease starting in the white margin to the right of "Stars," crossing into the green color by Phil's head, traveling through the yellow boxes of the Shepherd Sisters and Tune Weavers, and ending at the Hollywood Flames' upper right musician. Along the way, notice the two-inch horizontal crease going through the star by "Phil," and the one-inch horizontal crease that falls midway between the two yellow boxes.

    Other creases include 3 ½" one through Don Everly's hair, a vertical one that hits "Person" and "Bros.," a horizontal hairline crease intersecting the lower left face in Danny and the Juniors, and a 4 ½" crease which begins under the "K" in "Crickets" and extends down through the second "C" in "Cochran" and "PO" in "Poster." There are other lighter ones as well. There are two small pinholes at the top above the "M" in "Auditorium," and a slightly larger tack hole at the bottom above "Poster." There's a surface scratch in the Tune Weavers box which begins in the "W," goes through the woman's face and "B" but not badly, and finishes to the left of "The" in the Hollywood Flames' box. Finally, there is general toning throughout. Notice the slight black-ink smudging which happened at the printer so is not considered damage, lightly within the red letters of "All In Person" and then more visible in "Happy, Happy Birthday Baby," "Danny and the Juniors," "My Destiny" and, especially, "Mad, Mad World."


    Auction Info

    Bidding Begins Approx.
    October
    18th Monday
    Auction Dates
    November
    6th Saturday
    Proxy Bidding Begins Approx.
    26 Days
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