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    Otis Redding 1965 "Respect" Jumbo Globe Cardboard Promo Poster A large, original promotional window card advertising Stax/Volt's new singing star, Otis Redding, his great new single, "Respect," and his new production company and vanity record label.

    This is a rare combination of the jumbo cardboard boxing-style and promotional poster worlds merging together. Stax/Volt obviously felt strong enough about this new "side" from their rising R&B star that they created this gorgeous window card to promote both Redding and his new single, which entered Billboard magazine's R&B chart in the summer of 1965. It was an almost-unprecedented marketing move that surely must've drawn great attention to the singer and his new song.

    Not only did Otis' own version of "Respect," which he wrote, soar into the national Top 5, but after Aretha Franklin took it to the moon two years later, it became what many would call simply the greatest R&B/rock 'n' roll crossover song in the history of music. It's hard to think of one more important or more widely loved.

    This poster was surely the brainchild of Otis' manager, Phil Walden, whose credits are given at the bottom. Walden would go on to national fame by forming Capricorn Records and managing the Allman Brothers Band a few years later. But in 1965 he was young and hungry, and very bullish on his client after "I've Been Loving You To Long (To Stop Now)" had just become Redding's first big national hit. So he created this poster to not only plug "Respect" but also push Otis Redding "the brand," as we say nowadays. So it touts the singer's new umbrella production company (Big O Productions) and 'vanity' record label for other musicians that Redding fancied (Jotis Records).

    To that end, Walden decided to also plug a couple of other acts on the poster as well. Billy Young never gained traction, and Arthur Conley didn't either for his mentor Otis, but Conley went on to record a classic evergreen a couple of years later, "Sweet Soul Music," for another label.

    The Day-Glo inks used by Globe Posters in the 60's really come to life on this poster, already looking great in normal light and then taking on new life under a purple-tube blacklight. See our additional photo to see how the colors fairly explode under a blacklight. Gotta love those lightning bolts and stars around Otis's name... remember, he was on Volt records... wild!

    Heritage has had the privilege of offering this rare poster only once before, and that was in 2017, when it sold for $11, 250.

    Measures 21 7/8 x 30 1/2" and grades to Very Good Plus. Poster is in outstanding condition save for general overall toning and then extra browning around all four sides. Also has bumped lower right corner. This all came from storage; the poster appears to have been unused. There is also some minor white spotting present on Otis' name, but that's a printer's defect, not damage. COA from Heritage Auctions.

    Auction Info

    Auction Dates
    November, 2019
    16th-17th Saturday-Sunday
    Bids + Registered Phone Bidders: 25
    Lot Tracking Activity: N/A
    Page Views: 1,003

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