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    The Beatles 1963 EMI Records Cardboard Promo Store Display w/Day-Glo Colors. A remarkable, very thick cardboard EMI Records retail countertop display sign printed in August 1963 to promote the group, the very month "She Loves You" was released as a single.

    "Here They Are - The Fabulous Beatles," it fairly screams in bright Day-Glo orange and yellow colors. It looks great enough in the regular light, and then under a black-light the florescent colors are simply off the charts.

    The right-hand side has the famous Dezo Hoffman shot of the Fabs which was a brand new picture at the time, and then EMI's logo and slogan at the bottom.

    Measures approximately 18" x 22" when opened up, and in Near Mint Minus condition. COA from Heritage Auctions.

    More Information: This piece was not meant to be laid flat, it was meant to stand up on its own by simply moving the left flap a little. Voila, an easy-to-handle promo piece for any store that had a little counter space to spare.

    Our photographs don't do justice to the spectacular in-person look of this piece, with its bright Day-Glo colors and a huge photo of the Fabs at their Beatlemania peak. Walking it around Heritage, everyone was wow'ed. It's just a showstopper.

    And what's terrific is that we know exactly when it was printed... way down in tiny print in the lower left it says, "Printed in England – A1104 – 863." The last three numbers signifying August 1963.

    The piece doesn't flatten out completely due to the spine which allows it to stand on its own, but it does close up totally flat for convenient shipping.

    This is the very first time Heritage has ever had the pleasure of offering this piece in our auctions. We're thrilled to death.

    Condition details: Very light brown marks on the photo's surface next to Paul's hair and George and John's ears. Tiniest bit of dark scuffing on the EMI logo. On the left panel, the three exposed corners are a little bit bumped and creased. On the right panel, the two exposed corners are a little bit white-tipped. And at the bottom of the spine where the two pieces are joined, a corner bumping has broken a little bit of black color. There's also a nick to the top center edge of the left panel, causing a tiny flake of paper to come up. Some might want to call this Very Good Plus, but when you open it up and hold it in your hands, it just screams ‘brand new, unused condition' that happened to pick up some storage nicks along the way. The colors are more than bright, they're blinding.

    Auction Info

    Auction Dates
    April, 2020
    4th-5th Saturday-Sunday
    Bids + Registered Phone Bidders: 3
    Lot Tracking Activity: N/A
    Page Views: 553

    Buyer's Premium per Lot:
    25% on the first $300,000 (minimum $49), plus 20% of any amount between $300,000 and $3,000,000, plus 12.5% of any amount over $3,000,000 per lot.

    Sold on Apr 5, 2020 for: Sign-in or Join (free & quick)
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