DescriptionBeatles Musical Instrument Advertisements (US, 1960s and later). The British firm JMI introduced their first Vox brand amplifier in 1958, just in time for the rock & roll explosion. Early in the Beatles career, an agreement was reached whereby the group was provided with Vox amplifiers for exclusive stage use. The screaming crowds at Beatle concerts made the need for even more powerful stage amplification, and so the Beatles were provided with bigger and louder equipment over time, leading Vox to introduce it's largest commercial model, the V1141 Super Beatle.
While not providing explicit endorsements, photos of the Beatles onstage with Vox equipment was used worldwide in Vox advertisements and promotional materials as seen here, which includes original ads and later reproductions. Ringo's use of Ludwig drums led to similar photo usage by the company, as seen here in a 1965 Chicago music program. All in Very Good condition, various sizes, the largest 29" x 22" when fully unfolded. From the Uwe Blaschke Beatles Collection.
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