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    Description

    RARE EARLY POSTER FROM L.A.'s SHRINE AUDITORIUM

    Chuck Berry, Fats Domino 1957 "Biggest Show of Stars" Concert Poster, Shrine Aud. L.A. (AOR-1.17). An original Globe Posters cardboard window card advertising "The Biggest Show of Stars for '57" concert tour stop in Los Angeles, California on Friday, March 15, 1957, featuring six future members of the Rock and Roll Hall of Fame. The venue was the hallowed Shrine Auditorium, a southern-California institution which hardly ever used concert posters to advertise, so the existence of this poster surprised everyone when it was found at an estate sale this spring.

    Super Attractions and Globe Posters really knocked it out of the park for their first Biggest Show of Stars poster, with an amazingly attractive presentation of pink, yellow, robin's-egg blue, black, white and dark blue in the venue box. That's six colors in all, and they're arranged in nothing short of spectacular fashion. Even the "Globe Posters - Baltimore" credit down in the bottom white margin was printed in pink.

    The line-up of rock 'n' rollers and R&B stars on this tour was highly impressive, led by the aforementioned six R&R HOF'ers... Fats Domino, LaVern Baker, Clyde McPhatter, Chuck Berry, the Moonglows and Charles Brown. So why is Bill Doggett co-headlining? Because his seminal instrumental "Honky Tonk Pts. 1 & 2" was #1 R&B for three months the previous year. Even the gentleman at the very bottom of the poster with no picture, Paul Williams, had a #1 R&B hit for 14 weeks in 1949, "The Huckle-Buck." These guys knew how to make hits.

    The recent Martin Scorcese hit motion picture The Irishman w/DeNiro, Pacino & Pesci included both sides of Doggett's "Honky Tonk" single in the soundtrack. And "In the Still of the Night" by the 5 Satins (lower left of this poster) both opened and closed the movie. There's no better evidence that this music is still timeless and relevant.

    Measures 17" x 22 ¾" and grades to Very Good condition.
    COA from Heritage Auctions.


    More Information: The arrangement of type fonts and the color scheme on this poster is awe-inspiring. Just look at Chuck Berry... great pair of fonts, different for his first and last name; killer song title, "Roll Over Beethoven"; amazing smiling head shot, and placed inside a star. It's just a crying shame that the person who designed these 1950's Globe Posters never got interviewed in the national press to tell the story of how these got made.

    We've always been curious as to why Fats Domino didn't get a song title or two up there. It certainly wasn't for lack of material... his last two hits had been "Blueberry Hill" and "Blue Monday," both Top 5 national pop crossover hits. And his next three sides, all in this spring of 1957, would be national pop top-tenners as well: "I'm Walkin'," "It's You I Love" and "Valley of Tears." Talk about a prolific hit-maker! If we cited you the R&B charts instead, just the first three discs named above (Blueberry/Monday/Walkin') spent a combined total of 25 weeks at #1.

    From the mid-50's to the mid-60's, few concert posters elicit the excitement among collectors as the colorful, exciting, hit-laden Biggest Show of Stars multi-act posters that national promoter Super Attractions produced. Always colorful, always dynamic, full of hitmakers, stacked with photos and song titles, you just can't beat the visual and musical appeal of a vintage BSOS original window card. A lot of people collect them, but they're so rare that nobody has ever been able to collect them all, even the most well-heeled and determined collectors.

    The poster's bill was rounded out by the 5 Keys, Ann Cole, the Schoolboys and Eddie Cooley and the Dimples.

    Condition details: Tape residue in the upper right corner, the two mid-points (going into the pink on the right, barely touching the green on the left) and the two lower corners (touching black on the left, going into the "A" on the right). The board has a series of horizontal creases which, luckily, are mostly visible just on the verso. There are about eight of them, but not all of them go all the way across the poster. As with most creases like this, they're primarily visible only when you tilt the poster at an angle to the light. The only place they break color is in the "GG" of "Bill Doggett," and even that's just white.

    If you can spot them in our photos, the creases go through Fats Domino's hair and ear, "Stars" and "In Person"; right under "Orchestra" in Fats' pink oval, through the very top of Clyde's head and through "Doggett"; and then, amazingly well-placed in the bottom third: both right above and right below "The 5 Satins" (just grazing the letters in both cases), through the top two Satins' heads, right below "Beethoven" but not reaching Chuck's face; right between "Chuck" and "Berry" and running over to right below "Eddie Cooley"; and right along the very top of the Moonglows' white box.

    One crease does turn into a tear: there's a ¾" margin tear by the 5 Keys' picture. Mostly in white, a tiny bit into the pink. Could easily be repaired. The board also has a couple of lightly creased corners, but they're nothing in the scheme of things (invisible). On the verso, a few marks of tape residue.
    Literature: See Grushkin, Paul, The Art of Rock: Posters from Presley to Punk, Abbeville Press, New York, 1987, p.30 (illus.).




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    8th-9th Saturday-Sunday
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