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    Description

    Beatles - Apple Our First Four Promotional Package (Apple Records, 1968). Just like anything relating to the Beatles at the time, it was quite a big deal when they founded Apple Records in 1968. Understandably the label went all out promoting itself - in this example, a slick promotional kit was put together to be distributed to the "movers and shakers" of the recording industry, that included copies of the first four 45 single releases by the new company; hence, the kit's title "Our First Four." The singles included are as follows: Beatles' "Hey Jude / Revolution" (Apple 5722); Mary Hopkin's "Those Were the Days / Turn, Turn, Turn" (Apple 2); Jackie Lomax's "Sour Milk Sea / The Eagle Laughs at You" (Apple 3); and Black Dyke Mills Band's "Thingumybob / Yellow Submarine" (Apple 4), produced by Sir Paul McCartney himself. Also included are glossy 8" x 10" B&W photos of the four artists involved (humorously, the Beatles photo is a depiction of the band as they appeared in Yellow Submarine - as cartoons!), four booklets giving background on each artist (an extra for the Beatles is included), four letters from English publicist Derek Taylor giving his thoughts on each release, as well as a 9.25" x 11.5" portfolio to hold the set. The original Apple envelope is included. An important piece of Beatle history. The records all grade EX 7 and exhibit promo holes, all the printed content and photos are Excellent.

    Auction Info

    Auction Dates
    March, 2017
    18th Saturday
    Bids + Registered Phone Bidders: 1
    Lot Tracking Activity: N/A
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