Skip to main content
Go to accessibility notice


    The Wizard of Oz original press book complete with herald. (MGM, 1939) The Wizard of Oz. Complete press book (a.k.a. campaign book), complete with the original herald. The cover features the famous window card art in bold colors, considered to be the best promotional art created for the film. The front and back covers, measuring 18.5 x 33 in. when opened, serve as a slip folder containing the 25-page book titled "Exploitation", the covers feature artwork of the principal characters in color. Copiously illustrated with all types of production details, plot synopsis, cast list, sheet music, audio records, large cutout standees and hangers, etc. It includes a record of all the movie tie-in advertisements, including lobby and window cards, 1-sheet, 3-sheet, 6-sheet and 24-sheet poster styles, banners, usher buttons and other items. Included is a separate, stapled oak tag 16 x 18.25 in. 15-page "Press Book Advertising Section" with newspaper-style press examples. The herald is detached and folds out to an 8 x 20 in. interior (exhibits some paper loss where it was removed); colors remain extremely bold. Fine condition overall for this rare promotional item.

    Auction Info

    Auction Dates
    October, 2014
    17th Friday
    Bids + Registered Phone Bidders: 1
    Lot Tracking Activity: N/A
    Page Views: 9
    Sold on Oct 18, 2014 for: Sign-in or Join (free & quick)
    Track Item

    Heritage membership

    Join Now - It's Free

    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Consign to the 2021 November 7 Guitars and Musical Instruments Signature Auction.

    Learn about consigning with us

    This is the most impressive book I have ever seen!
    Daniel R.,
    Rockville, MD
    View More Testimonials receives more traffic than any other auction house website. (Source:

    Video tutorial

    Getting the most out of search