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    The Wizard of Oz, original press book complete with herald. The Wizard of Oz, original press book complete with herald. (MGM, 1939) The cover features the famous window card art in bold colors, considered to be the best promotional art created for the film. The front and back covers, measuring 18.5 x 33 in. when opened, serve as a slip folder containing the 23-page book titled Exploitation, the covers feature artwork of the principal characters in color. Copiously illustrated with all types of production details, plot synopsis, cast list, sheet music, audio records, large cut-out standees and hangers, etc. It includes a record of all the movie tie-in advertisements, including lobby and window cards, 1-sheet, 3-sheet, 6-sheet and 24-sheet poster styles, banners, usher buttons and other items. The herald is detached and folds out to an 8 x 20 in. interior (exhibits some paper loss where it was removed); colors remain extremely bold. In fine condition overall for this rare promotional item.

    Auction Info

    Auction Dates
    July, 2013
    28th Sunday
    Bids + Registered Phone Bidders: 1
    Lot Tracking Activity: N/A
    Page Views: 10
    Sold on Jul 28, 2013 for: Sign-in or Join (free & quick)
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