Skip to main content


    CBS TV Eye Logo Artwork Its signature for more than half a century, the CBS Eye has become an American icon, and one of the most identifiable and most successful corporate symbols in history. Created during a 1954 redesign of the television network's famous eye logo designed by William Golden, this mixed-media piece is possibly the only surviving example of an early color broadcasting logo, handmade in Hollywood out of paper and paint long before the years of CGI. It measures 12" in diameter and is in Very Fine condition with light wear and a few tape stains around the edges. It comes in a metal archival storage box.

    Fees, Shipping, and Handling Description: Small Flat (view shipping information)

    Sales Tax information  |  Terms and Conditions

    Bidding Guidelines and Bid Increments

    Glossary of Terms

    Auction Info

    Auction Dates
    October, 2006
    6th-7th Friday-Saturday
    Bids + Registered Phone Bidders: 6
    Lot Tracking Activity: N/A
    Page Views: 888

    Buyer's Premium per Lot:
    19.5% of the successful bid (minimum $9) per lot.

    Sold for: Sign-in or Join (free & quick)

    Heritage membership

    Join Now - It's Free

    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Only 8 days left to consign to the 2018 June 10 - 11 Luxury Accessories Signature Auction - Chicago!

    Learn about consigning with us

    This was all very much appreciated and an ongoing testament of how good Heritage Auctions are.
    Vanessa H.,
    Brackley, United Kingdom
    View More Testimonials receives more traffic than any other auction house website. (Source:

    Video tutorial

    Getting the most out of search

    Recent auctions

    2017 November 11 Entertainment & Music Memorabilia Signature Auction - Dallas
    2017 November 11 Entertainment & Music Memorabilia Signature Auction - Dallas
    REALIZED $1,635,684