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    Description

    Massive historical Max Factor & Company Archive. Massive historical Max Factor & Company Archive. (1900-1973) An extensive archive of Max Factor & Company makeup and historical materials, spanning from the early 1900s up to the company's sale to Proctor & Gamble in 1973. Max Factor and family practically invented the commercial cosmetics business from the earliest days of the company's founding in 1909, a time when only actresses and "ladies of the evening" wore makeup, to modern times when cosmetics have become a multi-billion dollar industry. In his day, Factor innovated the field to dominate not only theatrical and cinematic use, but ultimately created an acceptance of makeup for the mainstream woman by using celebrity endorsements that revolutionized the very idea of personal beauty and style-culture. This collection comprises over 25 standard file boxes. Among the thousands of items in this collection are: Thousands of celebrity makeup and hair reference photos (being a combination of nitrate and safety film 8 x 10 in. and 4 x 5 in. negatives and inter-negatives, color transparencies, vintage and duplicate 8 x 10 in., 4 x 5 in. and 11 x 14 in. prints), including stars such as Clara Bow, Carole Lombard, Jean Harlow, Joan Crawford, Rita Hayworth, Olivia de Havilland, Claudette Colbert, Jayne Mansfield, Marlene Dietrich, Donna Reed, Natalie Wood, Elizabeth Taylor, Susan Hayward and Lucille Ball, to name just a few. There are also 100's of samples of vintage Max Factor products from the silent era through the 50s (make-up made specifically for the movie studios, including special effects make-up, and commercial household makeup, powders, hair products and perfumes), store display standees, ads and posters, brochures, period wigs, packaging design prototype models and dept store "dummy" containers. Many museum-quality displays of makeup and other sundries. One box also contains a number of vintage 8 x 10 in. and larger artistic photos, all of which believed to be taken by famed photographer Alfred Eisenstaedt, although only two exhibit his studio stamp. Also included is a set of (12) oversize makeup test photos from One Million Years B.C. (1940), including Lon Chaney, Jr. Another highlight of this lot is a series of nine (9) three-ring MGM issued binders filled with preproduction and costume reference photos for the epic period drama Marie Antoinette (MGM, 1938) starring Norma Shearer with studio photos of cast and crew in costume, makeup and hair. Other pieces of particular interest are a reverse painted glass store sign from the early 1900s, factory and production photos, Mr. Factor's personal clipping scrapbook measuring a large 19.5 x 24 in. filled with articles, photos and testimonials from his colleagues and the stars he beautified regularly during Hollywood's heyday.  One entire file box is devoted to photos and negatives of the Grand Opening of the Max Factor Studio in Hollywood in 1935, an opening which rivaled that of any major studio movie premier, attended by a who's who of Hollywood stars. All items are in vintage good to fine condition. A vast and extensive array of Max Factor historical relics.  Far too extensive to cover properly here, we strongly advise all interested bidders to view this lot in person. Special shipping arrangements will be required.

    Auction Info

    Auction Dates
    December, 2013
    21st Saturday
    Bids + Registered Phone Bidders: 1
    Lot Tracking Activity: N/A
    Page Views: 13
    Sold on Dec 21, 2013 for: Sign-in or Join (free & quick)
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