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The Beatles Apple Tapes "Free Put On Garden" Promotional Press Kit With All The Goodies (1970's)....
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The Beatles Apple Tapes "Free Put On Garden" Promotional Press Kit With All The Goodies (1970's). "Your Garden will grow next time you buy a Beatles Tape." That's what the promotional Garden Press kit announced to retailers. These did not survive so dig this! For every Beatles 8-Track and or Cassette Tape purchased, the customer would receive their own garden. Apple Records did the perfect tie in "Organic to bigger profits" This press kit includes: 1) Cover letter explaining the promotion; 2) Beatles Tape Checklist order pad; 3) Two unused sticker sheets; 4) Two inserts listing the Beatles albums included in the promotion; 5) Black and White glossy garden vegetable sheet; 6) Green insert info sheet; 7) Large folded color poster measuring approx: 22" by 35"; 8) A put on-But not a put on-Folder measuring approx: 9" by 12". Wow, what a power packed promotion! Stick a garden on something you love. Overall condition is Very Good Plus to Near Mint. Wonderful example of Apple's creative marketing form the 1970's. From the Connie and Dennis Dailey Monumental Beatle Collection. COA from Heritage Auctions.Auction Info
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