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    EARLIEST KNOWN MOTORTOWN REVUE POSTER

    Little Stevie Wonder, Marvin Gaye, Miracles, Mary Wells 1963 Motortown Revue Concert Poster. An original vintage 1963 jumbo cardboard window card advertising all of the Motown Records musicians who would participate in the label's famous "Motortown Revue" concert tours of the early 60's. This was for all of Motown's finest in concert for a week in the spring of 1963 at Chicago's famed Regal Theatre. Appearing were the first queen of Motown, Mary Wells, The Miracles with Smokey Robinson, The Contours, The Marvelettes, Motown co-creator Marv Johnson, the inimitable Marvin Gaye, The Vandellas before Martha's name was broken out, and 12-year-old Little Stevie Wonder one month before his "Fingertips Pt. 1" single was released and made him a star. So yes, that marks this as the earliest known Stevie Wonder concert poster as well.

    There probably weren't enough hits (read: money) involved yet for the giant Day-Glo poster treatment the Motortown Revue received later this year, so this window card is a very seminal starting point for Berry Gordy Jr.'s whole shebang. A very unusual, rare, special and talent-packed concert poster that's never been seen before, and likely will never be seen again. Nice three-color appearance of white, maroon and black. Measures 22" x 28" and grades to Near Mint Minus condition. COA from Heritage Auctions.


    More Information: This was a Motortown Revue that would've delighted any fan of "The Sound of Young America"... and wasn't that everybody? The future was bright for almost everyone here, no question about it. In early 1963 Motown hadn't had much chance yet to build up the hits, but here's the ones you likely would've heard on any of these evenings: "Shop Around," "Please Mr. Postman," "Do You Love Me," "You've Really Got a Hold on Me," "Stubborn Kind of Fellow," "Hitch Hike," "Beechwood 4-5789," "The One Who Really Loves You," "You Beat Me to the Punch" and "Two Lovers." (Plus lots of fun non-hits, of course.)

    Also mentioned on the poster are M.C. Bill Murray and the backing band, Choker Campbell and his Orchestra.

    Gordy had created the first Motortown Revue in 1962, but there are no known posters or handbills for that initial tour. Previously, the earliest known Motortown Revue poster was for the fall of 1963, headlined by Stevie Wonder, which Heritage sold recently for $27,500. This poster pre-dates that tour by half a year, making this the earliest known Motortown Revue concert piece. This was the opening week of shows on the spring tour, which went to St. Louis right afterwards, followed by a week in Washington, D.C., a week in Baltimore, an appearance in York, PA and then on to the Apollo Theater in New York City, presumably also for a week. Then everyone took the summer off.

    At the time of these shows in Chicago, the Miracles, Marvelettes and Mary Wells all had new singles in the national Top 50, but none of them went on to become hits. The label was definitely still finding its footing.

    Condition details: Poster is a totally unused specimen. Most notable is a ding to the lower left corner, creating a one-inch crease (plus a much smaller crease) which doesn't touch the pink. Small amount of edge dinging in the upper right above "SO," creating a long, small horizontal crease in the margin that is visible almost exclusively on the verso. Some scuffing on the black print of "Vandellas" and "Choker Campbell." Very tiny nudging to upper and lower right corners as well. Verso has very light brown, even toning around all four edges.




    Auction Info

    Auction Dates
    May, 2021
    1st-2nd Saturday-Sunday
    Bids + Registered Phone Bidders: 23
    Lot Tracking Activity: N/A
    Page Views: 496

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