Skip to main content
Go to accessibility notice


    Bo Diddley 1955 Rookie Concert Poster, Bottom-Billed and Misspelled.
    An original cardboard window card that promotes future legend Bo Diddley as the bottom-billed act, just three months after his debut single hit the charts. In fact, that seminal 45, "Bo Diddley" b/w "I'm a Man," topped the R&B charts in Billboard magazine for two weeks, meaning it had already been #1 by the time this concert rolled around.

    So what this poster may lack in appearance is made up by its historical significance. The Rolling Stones were originally formed by Brian Jones, and Jones has cited Bo Diddley as his biggest influence in forming the British R&B-heavy band in 1962. And you won't find any earlier Bo poster than this one, from the Club Revilot ("revva-low") in Nashville, TN on Wednesday, August 10, 1955.

    But the typesetters at Hatch Show Print were really asleep on the job when they set up this poster; both musicians are misspelled on here. Atlantic Records artist Tommy Ridgley has two letters in his last name transposed, and poor Bo is missing one of his D's.

    29-year-old Tommy Ridgley was a New Orleans-based blues and R&B singer who never broke through on the charts, despite Atlantic's efforts. Bo, on the other hand, would go on to influence countless musicians after him and wind up in the Rock and Roll Hall of Fame. This weekend Heritage is proudly auctioning off 19 guitars from Graham Nash's personal collection; one of them is the last guitar Diddley ever played, which Nash just had to snag for his collection.

    One other fun note: Even though it's misspelled, serendipitously this poster presents both the A- and B-sides to Bo's first breakthrough single. See the titles above; and then realize they're both on the window card, even though one is much larger than the other!

    Measures approximately 14" x 22". In Good condition with two heavy creases from the quarter-folds (see below), stray blue printer's ink to first "M" in "Tommy," wear to corners and edges, and toning to edges. Also, "55" (for the year) inscribed on the back. COA from Heritage Auctions.

    More Information: This original concert poster / window card was printed on cardboard by Hatch Show Print in Nashville, TN. Hatch was a prolific printer of concert posters in the 1940s-1960s and beyond. They're also known as the one major printer who almost never credited themselves on their posters. Also, they rarely deviated from the standard 14" x 22" size (give or take a fraction of an inch); they almost never printed jumbos.

    A good number of years ago, an enormous stash of original Hatch posters was found in, of all places, Alaska. But they came from a former employee who had moved to the 49th state, and were absolutely authentic, all printed before the events as advertising pieces. And one hallmark of this massive stash, which also included thousands of circus, sports and other kinds of posters, is that there was only one specimen of each; there were no multiples of anything.

    So if you've seen this poster before in a previous auction, either that winner is re-selling it, or it didn't sell the first time; this is the only known existing specimen of this poster. This exact poster, that is; it's also possible you've seen this poster from a different stop on the same tour. But note that Hatch did not keep one from every date on a tour, by any means; the storage would've been ultra-prohibitive. They were usually satisfied to keep just one or two different examples from any given tour, or any one-off poster.

    Most had a very small number written on the back to note the year, and were then quarter-folded down to fit into a file cabinet, which is how the company seemingly kept one example of every tour poster they printed. The posters were all opened up and flattened out decades ago, however, and usually the fold remnants have receded quite a bit into the background, not being too obtrusive - usually. It's a welcome trade-off for the rescue of hundreds of historic concert posters which otherwise would've become completely extinct.

    Auction Info

    Auction Dates
    July, 2019
    20th-21st Saturday-Sunday
    Internet/Mail Bids: 3
    Lot Tracking Activity: N/A
    Page Views: 379

    Buyer's Premium per Lot:
    25% on the first $300,000 (minimum $49), plus 20% of any amount between $300,000 and $3,000,000, plus 12.5% of any amount over $3,000,000 per lot.

    Sold for: Sign-in or Join (free & quick)

    Heritage membership

    Join Now - It's Free

    1. Past Auction Values (prices, photos, full descriptions, etc.)
    2. Bid online
    3. Free Collector newsletter
    4. Want List with instant e-mail notifications
    5. Reduced auction commissions when you resell your
    Consign now
    • Cash Advances
    • More Bidders
    • Trusted Experts
    • Over 200,000 Satisfied Consignors Since 1976
    Consign to the 2020 June 7 Arms & Armor, Civil War & Militaria Signature Auction - Dallas.

    Learn about consigning with us

    I think Heritage deserves a lot of credit for covering all technical bases without a hitch.
    Roy M.,
    New York, NY
    View More Testimonials receives more traffic than any other auction house website. (Source:

    Video tutorial

    Getting the most out of search

    Recent auctions

    2019 November 17 Vintage Guitars & Musical Instruments Signature Auction - Dallas
    2019 November 17 Vintage Guitars & Musical Instruments Signature Auction - Dallas
    REALIZED $609,316