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Press Release - November 16, 2020

Beatles’ 1966 Shea Stadium Poster Leads $1.37 Million Heritage Entertainment & Music Memorabilia Auction

Top lot was discovered in background of social media Halloween photo

Beatles Shea Stadium record price Heritage Auctions
DALLAS, Texas (November 16, 2020) — What started as an innocent Halloween picture ended up being a coveted prize at Heritage Auctions.

When Anthony Bruno posted an otherwise nondescript photo of himself dressed as "Austin Powers” on social media, it wasn't the British Union Jack flag t-shirt or the signature glasses that a friend noticed. Instead, it was a rare poster from the Beatles' 1966 show on the wall behind Bruno that caught his friend's eye. That Beatles 1966 Genuine Shea Stadium NY Concert Poster, Brand New to the Hobby, which Bruno said he took down after attending the show, sold for $106,250 Saturday to lead Heritage Auctions' Nov. 14 Entertainment & Music Memorabilia Auction to $1,368,362.50 in total sales.

"We're over the moon here at Heritage for having busted the $100,000 mark on our third Beatles 1966 Shea Stadium concert poster in the last year,” Heritage Auctions Music & Entertainment Consignment Director Pete Howard said. "It's much rarer than that fact would indicate, as it had been 17 years since a previous one had been auctioned off. It's a miracle that we got all three from original attendees of the concert, non-collectors who had simply pulled one down as a souvenir. It remains the absolute top trophy piece in the expanding concert-poster collecting market.”

An example of one of the most popular concert posters among collectors, the Grateful Dead 1966 "Skeleton & Roses" Concert Poster FD-26 Graded 9.2 and Double-Signed also sparked aggressive bidding before topping its pre-auction estimate when it finished at $52,500. A spectacular specimen of this poster for the Dead's performance at San Francisco's Avalon Ballroom in the summer of 1966, the popularity and demand were boosted in part because it is signed by the artists who created it: Stanley Mouse and the late Alton Kelley.

Just weeks after the Oct. 6 loss of the virtuoso who made it one of the most recognizable instruments in all of music, an Eddie Van Halen Rare Custom-Made and Stage-Played Charvel Guitar Serial #229 (2007) drew nearly two dozen bids and more than doubled its pre-auction estimate when it closed at $52,500. The instrument looked like the Frankenstrat he made during the band's ascent to the ranks of the bands that filled stadiums; this one was made especially for a 2007 concert at Seattle's Key Arena marked by a reunion with former Van Halen frontman David Lee Roth, an infamous stop on what proved to be the band's highest-grossing tour in its storied history.

Among the lots in highest demand was a Buddy Holly, Chuck Berry, Eddie Cochran, Everly Bros. 1957 Biggest Show of Stars Jumbo Concert Poster, which drew a winning bid of $32,500. Featuring an incredible nine future Rock 'n' Roll Hall of Fame members together for one tour, it is a rare jumbo window card from the Biggest Show of Stars caravan tour in 1957, in this case advertising the Nov. 14 tour stop in Troy, New York. The tour lasted three months, but the poster comes from a time when few were saved. The poster was made in two sizes, Standard and Jumbo; this is one of just three Jumbo examples known to remain in existence.

A Game of Thrones White Walker Preliminary Concept Painting by William Simpson (HBO, 2011), one of more than 18 lots from their creator, artist William Simpson, brought more than five times its pre-auction estimate when it sold for $27,500.The Irish artist began his work on the acclaimed HBO series based on the novels of George R.R. Martin without even knowing which project he was working on. In 2010, Simpson was storyboarding writer-director David Gordon Green's Your Highness, the medieval-times comedy-adventure the filmmaker had wanted to make since he was a young boy growing up in a Dallas suburb.

Other top lots in the auction included, but were not limited to:

The Rolling Stones Signed Contract With Framed Band Photo (1965): $22,500

John Lennon & Yoko Ono Signed Double Fantasy , Signed Polaroid Plus Assortment of Goodies from the Hit Factory Era (1980): $20,000

The Rolling Stones 1964 Second-Tour U.S. Concert Poster, Dayton, OH: $18,750

FD-1 Jefferson Airplane "A Tribal Stomp" 1966 Rare Family Dog Fillmore Concert Poster: $17,500

Elvis Presley Original Sun Records 45s (5): $17,500

Game of Thrones Dragons Preliminary Concept Painting by William Simpson (HBO, 2011): $16,250

The Beatles/John Lennon Signed Imagine Vinyl LP (Apple, SW 3379): $15,000

The Beatles Original Set of Four Autographs "The Bulls Head Inn Staffordshire, England" (1963): $13,750

Elvis Presley Original Aviator TCB/EP Sunglasses: $10,625

George Harrison Handwritten Note to Datebook Editor With Original Mailing Envelope in Large Matted and Framed Display (1966): $8,750

"We had a lot of activity all over the auction,” Heritage Auctions Entertainment & Music Memorabilia Director Garry Shrum said. "The demand for Beatles memorabilia remains really strong, we got some great prices on vinyl, and the winning bidder on the Van Halen guitar ended up with an exceptional piece of music history. We are thrilled with the results of this sale.”

The event springboards into Heritage's Dec. 6 Entertainment & Music Memorabilia Online Auction, in which lots are offered with no minimum bid. Online bidding starts Nov. 18.

Heritage Auctions is the largest fine art and collectibles auction house founded in the United States, and the world's largest collectibles auctioneer. Heritage maintains offices in New York, Dallas, Beverly Hills, San Francisco, Chicago, Palm Beach, London, Paris, Geneva, Amsterdam and Hong Kong.

Heritage also enjoys the highest Online traffic and dollar volume of any auction house on earth (source: SimilarWeb and Hiscox Report). The Internet's most popular auction-house website,, has more than 1,250,000 registered bidder-members and searchable free archives of five million past auction records with prices realized, descriptions and enlargeable photos. Reproduction rights routinely granted to media for photo credit.

Steve Lansdale, Public Relations Specialist

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