First Loves: Significant Console and Controller Prototypes from Atari and Nintendo Lead Heritage’s Feb. 21-22 Video Games Auction

Sony’s first PlayStation console joins ultra-rare variants of Streets of Rage and Super Mario Bros. 3 DOWNLOAD DIGITAL PRESS KIT DALLAS, Texas (Feb. 3, 2025) — Look at this iconic object. Any gamer — especially of a certain vintage — will recognize it immediately, although this one is black instead of gray, and its buttons are in gray tones instead of punctuated in red, yellow, blue and green. This prototype for the mid-1990s Nintendo Ultra 64 — the system’s original name before it was officially rebranded as the Nintendo 64 — is a seminal creation that laid the groundwork for one of the most iconic controllers in gaming history, guiding millions of players through 3D-polygonal sessions in Super Mario 64, The Legend of Zelda: Ocarina of Time, GoldenEye 007 and Super Smash Bros. The smooth trident shape anchored by a charcoal-colored stick was molded to be the hand-held portal to new worlds, a controller that gamers clutched for hours at a time as they made their way across whole new universes. It is but one highlight of Heritage’s February 21 - 22 Video Games Signature® Auction, and it comes from the collection of Zac Gieg, who in the gaming world is an icon in his own right. “Only two or three are known to exist,” says Gieg of the Ultra 64 prototype. He is the founder of Just Press Play — an ever-expanding empire of game stores that he has built year over year, game over game. Though the size and colors of the Nintendo prototype differ from the finalized shipped version, “people my age know what that controller is as soon as they look at it,” he says. As a youngster in Lancaster, PA, Gieg preordered the first official Ultra 64 system from Toys“R”Us, and once it landed in his hands he never looked back. Regarding the Ultra 64 controller offered in Heritage’s event, he points out that “as long as collectors have been collecting video games, they’ve quietly collected consoles and controllers, and prototypes are more valuable.” “This prototype predates the 1995 Shoshinkai trade show, where Nintendo unveiled Ultra 64 controllers that retained the same oversized analog stick but introduced the multi-colored buttons that would become a signature of the final design,” says Valarie Spiegel, Heritage's Managing Director of Video Games. “Its large analog stick reflects Nintendo’s experimentation with ergonomics and precision during development, while the blank space where the Nintendo logo would later appear underscores its early-stage design. Representing a pivotal moment in Nintendo’s innovation, this controller bridges the gap between the Ultra 64’s ambitious vision and the N64 we know today. A rare piece of gaming history, it offers a fascinating glimpse into the evolution of 3D gaming as Nintendo molded the future of interactive entertainment.” Another museum-worthy prototype offered in February is this 1982 Atari Video System X console — the successor to the Atari VCS and a piece of gaming history which as Gieg says, “is primitive. But you needed to have these things, to take these steps, in order to move on to systems like the Switch.” At the Summer CES in Chicago, Atari unveiled its highly anticipated prototype console, initially dubbed the "Video System X" (VSX), and shortly after, this debut the system was rebranded as the Atari 5200. “There can’t be more than a handful of these VSX prototypes,” says Gieg. For context, this is the system that brought us Defender, Centipede, Pac-Man and Frogger. Also Joust, Q*Bert and Missile Command. Like the Ultra 64 controller, this object is one of the most beloved and familiar in gaming history. The low-slung, boxy prototype, in black and brushed metal, sports its cartridge slot below the central panel instead of above it as seen in the finalized design. “For collectors of vintage gaming or fans of prototype hardware, this represents a rare and fascinating opportunity to own a pivotal artifact from Atari's development history,” says Spiegel. Heritage’s signature Video Games auctions always teem with rare and significant video games in sky-high grades, though this particular event is also led by the above prototypes and includes two others: a pair of Nintendo Wii Controllers with GameCube Connectors, circa 2006 (these prototypes were virtually unknown until a Japanese auction house sold a set in 2018); and a CGC-certified NES game Ninja Taro. This is the only known copy of Ninja Taro for the NES, a game advertised heavily in the early 1990s but never officially released. “Originally developed by UPL, creators of the popular Ninja-kun series, Ninja Taro was planned for a North American release by American Sammy in 1990,” says Spiegel. “The game was showcased at major events like the Consumer Electronics Show in Las Vegas and advertised in gaming magazines. But the NES version never saw the light of day.” A remarkable piece of gaming history, this hardware represents Sony’s first foray into the world of video game consoles: The PlayStation SCPH-1000 console is the very first designed by Sony, launched in Japan on December 3, 1994. The pioneering model marks the beginning of the PlayStation era, revolutionizing the industry through its visionary adoption of the CD-ROM format, its pivotal role in the rise of 3D gaming and the establishment of legendary gaming franchises. Certified by VGA and the only one of this variant on the company's January census, this console is in exceptional condition, unused and complete in its original packaging. While this auction features rare, culturally significant and highly valuable video game titles –including high-grade and hard-to-find gems from Atari, Sony, Nintendo and more — it also showcases unique pieces of gaming history. One standout is the Gold Sonic the Hedgehog 2 Award Cartridge, presented in 1992 to Kunimasa Yagi, General Manager of the Overseas Consumer Division of Sega of Japan, in recognition of the game's success. As detailed on the engraved plaque, it celebrates the production of 1,000,000 copies of Sonic the Hedgehog 2 in the United States. It's joined in the auction by this rare 1998 CoroCoro Game Boy Color Console, which is one of only 20 produced as an exclusive award to winners of a CoroCoro Comics contest for their high scores in Pokemon Pinball. Included is the manual, a congratulatory foldout card and a plastic credit card-sized "Pokémon Pinball Master Certificate," recognizing Toru Kosaka's high score and designating this unit as No. 15. Games are still central to Heritage’s signature Video Games auctions, and another historic offering in the event is this landmark high-grade 1991 copy of the favorite beat-‘em-up: Streets of Rage — a series synonymous with Sega Genesis. At 9.8 A Sealed, it’s the highest-graded copy of this variant of Streets of Rage on Wata's August 2024 census out of only three, and it’s also Heritage’s first time offering a sealed copy. Another auction highlight is an early-production left-side “Bros.” copy of Super Mario Bros. 3. With only 17 examples of the variant listed by Wata, this copy is a coveted rarity distinguished by the "Bros." text positioned on the left side of the box over Mario's right hand — it was later shifted to the right for aesthetic purposes — and these initial copies are especially sought-after. "With its diverse selection of rare, iconic and exceptionally preserved vintage games and video game artifacts, this auction highlights the enduring legacy of video games and the passion of those who collect them," says Spiegel. Images and information about all lots in Heritage’s February 21 - 22 Video Games Signature® Auction can be found here. Heritage Auctions is the largest fine art and collectibles auction house founded in the United States, and the world's largest collectibles auctioneer. Heritage maintains offices in New York, Dallas, Beverly Hills, Chicago, Palm Beach, London, Paris, Amsterdam, Brussels, Hong Kong and Tokyo. Heritage also enjoys the highest Online traffic and dollar volume of any auction house on earth (source: SimilarWeb and Hiscox Report). The Internet's most popular auction-house website, HA.com, has more than 1,750,000 registered bidder-members and searchable free archives of 6,000,000 past auction records with prices realized, descriptions and enlargeable photos. Reproduction rights routinely granted to media for photo credit. For breaking stories, follow us: HA.com/Facebook and HA.com/Twitter . Link to this release or view prior press releases . Hi-Res images available: Christina Rees, Public Relations Specialist 214-409-1341 or Christina Rees@HA.com