Grateful Dead 1967 Warner Bros. Records Promotional Cardboard Stand-Up Display....

Description

Grateful Dead 1967 Warner Bros. Records Promotional Cardboard Stand-Up Display. An original thick cardboard promo standee made by Warner Bros./Reprise Records in 1967 retail outlets to promote four new rock groups they were feeling pretty good about: The Association, Harper's Bizarre, The Electric Prunes and oh, yes - the Grateful Dead. The first three had big hits that people could hang their hat on... "Windy," "The 59th Street Bridge Song (Feelin' Groovy)" and "I Had Too Much to Dream (Last Night)," whereas the fourth wouldn't know a hit single for years. Now, over 50 years later, the first three couldn't sell out a coffee shop whereas the Dead are still packing football stadiums with just two original members.

A very quaint, psychedelic bit of advertising by Warner Bros. as label chief Joe Smith strove for the label to be hip. Notice is says, "Warner Bros. and Reprise Love You" in psychedelic lettering, mimicking the concert posters that were now so popular up in the Bay Area.

Now the tough part - the condition. Measures approx. 24" x 28" and grades to Poor condition. Just like our grading guide says, it's in here for historical reasons and because so few probably still exist. The first thing you notice is the fading of all colors. It also has plenty of everything else... tack holes, tears, tape lifts, heavy creasing, repair tape, you name it (OK, so there's no writing). We don't know if the easel on the back works, and it's too fragile now to try. It's a beater, no question about it, but good luck waiting for another one. From the David Swartz Concert Poster Collection. COA from Heritage Auctions.

Heritage Auctions provides as much information as possible but strongly encourages in-person inspection. Condition statements are offered as general guidance only, not as complete representations of fact, and do not constitute a warranty or assumption of liability by Heritage. Some condition issues may not be noted but may be visible in the photos, which are considered part of the condition report. Lots estimated at $1,000 or less are not de-framed for inspection, and we may be unable to provide additional details for lots valued under $500. Heritage does not guarantee the condition of frames and is not liable for damage to frames, glass/acrylic coverings, original boxes, display accessories, or artwork that has shifted in the frame. All lots are sold "AS IS" under our Terms & Conditions of Auction.