New Adventures of Batman and Robin (Columbia, 1949), Vintage Pressbook....

Description

New Adventures of Batman and Robin (Columbia, 1949), Vintage Pressbook. Vintage original 10" x 14" exhibitor campaign pressbook for the 1949 serial program New Adventures of Batman and Robin, featuring various promotional artworks, descriptions of each chapter of the serial, and detailed "experience-proven" methods on how one can advertise the crime-fighting duo, including a Batman and Robin sundae, radio spots, color-in contests, and essay contests. The second on-screen appearance of the Caped Crusader and his sidekick the Boy Wonder, New Adventures of Batman and Robin stars Robert Lowery and John Duncan as they solve cases and fight crime in the post-WW2 era. This pressbook was sent to theaters with a ready-made advertising strategy called an "exploitation" campaign, designed to heighten audience interest both within the theater and in local markets. Exhibiting expected age and handling with minor scuffs and creasing with additional tiny stain on top left. Comes with a COA from Heritage Auctions.

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