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Description

BG-68 The Who, "Jim" Hendrix 1967 Fillmore Concert Poster Graded 9.8. First-printing San Francisco concert poster for The Who and the Loading Zone playing at the Fillmore Auditorium on Friday and Saturday nights, June 16 & 17, 1967, the very same weekend the Monterey Pop Festival was happening two hours to the south. Thus, Pete Townshend & Co. went down on Sunday and did their incendiary Monterey set that evening. Known as BG-68 in the Bill Graham numbered series, this poster was designed by Bonnie MacLean and has been graded a super-stellar 9.8 Near Mint/Mint by CGC (the Certified Guaranty Company). Measures 14 1/8" x 20". COA from Heritage Auctions.

More Information: This poster also has the very unusual feature of previewing the following week's bands, and among them is the third-billed "Jim [sic] Hendrix," literally the last words on the poster. When this was printed, Jimi was a nobody; after Sunday evening June 18, he was a star (that's right, on the same night as The Who at Monterey). And then the following Tuesday-Saturday Hendrix played for Bill Graham (BG-69 poster, third-billed, but this time spelled correctly).


Heritage Auctions provides as much information as possible but strongly encourages in-person inspection. Condition statements are offered as general guidance only, not as complete representations of fact, and do not constitute a warranty or assumption of liability by Heritage. Some condition issues may not be noted but may be visible in the photos, which are considered part of the condition report. Lots estimated at $1,000 or less are not de-framed for inspection, and we may be unable to provide additional details for lots valued under $500. Heritage does not guarantee the condition of frames and is not liable for damage to frames, glass/acrylic coverings, original boxes, display accessories, or artwork that has shifted in the frame. All lots are sold "AS IS" under our Terms & Conditions of Auction.

Auction Info

Proxy Bidding Ends 
November
7th Friday 1:50 pm CT
Auction Dates
November
7th Friday
Proxy Bidding Time Remaining 
2 Days 21h 2m 15s
Bids + Registered Phone Bidders: 9
Lot Tracking Activity: 39
Page Views: 164

Buyer's Premium per Lot:
25% of the successful bid (minimum $49) per lot.

This lot is in: 2 - Signature® Floor Session - Concert Posters (Live Floor, Live Phone, Mail, Fax, Internet, and Heritage Live):
(Lots 26058-26240) - 2:00 PM Central Time, Friday, November 7, 2025.
[Proxy bidding ends ten minutes prior to the session start time. Live Proxy bidding on Heritage Live now starts within 2 hours of when the auction opens for proxy bidding and continues through the live session.]

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Exhibition Viewing Times, Title Page, Floor Session and License Information

Additional Location Info:
Heritage Auctions
2801 W. Airport Freeway
Dallas, TX 75261

Current Bid:
$1,000
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