CinemaScope Movie Theater Sign (Circa 1950s-60s)....

Description

CinemaScope Movie Theater Sign (Circa 1950s-60s). Vintage original CinemaScope movie theatre sign constructed of translucent red, blue, and green vacuum-formed plastic letters, fastened into rectangular aluminum-rail armature with formed metal hanging hooks at side margins. CinemaScope is an anamorphic lens series used from 1953 to 1967, which effectively doubled the typical decades-long 4:3 projected-screen aspect ratio to a panoramic "Widescreen" 2.35:1, as a theatrical weapon against the recent advent of home television viewing. Bausch & Lomb won an Academy Award for its development of the CinemaScope lens. The frame measures 24.5" x 10.25", and the letters stand 4.5" within the rails. Exhibits minor expected age and handling. Comes with a COA from Heritage Auctions.

Heritage Auctions provides detailed information when available but strongly encourages in-person inspection. Condition statements and photographs are offered as general guidance only, not as complete representations of facts, and do not constitute a warranty or assumption of liability by Heritage. Framed artworks are not examined outside their frames, and additional details from Heritage may be unavailable; therefore, the condition of unexamined works is not guaranteed. Heritage is not responsible for damage to frames, glazing, original boxes, display materials, or for works that have shifted within the frame. All lots are sold "AS IS" in accordance with our Terms & Conditions of Auction.