Big Daddy Roth ad art and show car concepts. ...

Description

Big Daddy Roth ad art and show car concepts. Big Daddy Roth ad art and show car concepts. Ed "Big Daddy" Roth, creator of "Rat Fink" was a beloved figure in pop art and car culture of the 1950s and '60s. Drooling monsters driving outrageous custom cars are the hallmark of his stylish work. Included in this collection are (1) 11 x 15.5 in. layout for a magazine ad, accomplished on artist board with registration lines, paste up elements, hand-drawn pen and ink components (2) retouched photos and acetate overlay. The ad is for signature Roth-designed T-shirts and novelties. Also included is (1) 22 x 17 in. concept page with pencil drawings and writings on both sides. The page features Roth-drawn car concepts and ad copy describing a hot rod that would combine the "comfort of a rod with the unequaled thrill of a cycle", sketches of multiple cars and ideas for names like "Saliva Solidifier", "Creosote Colossus" and "Bog Patrol". All materials in fair condition. An incredible example of the creative process and imagination of the Big Daddy phenomenon

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