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Description

BG-10 Jefferson Airplane, Great Society 1966 Fillmore Auditorium Concert Poster Graded 8.5. First-printing San Francisco concert poster for the Jefferson Airplane, Great Society with Grace Slick and the Heavenly Blues Band playing at the Fillmore Auditorium on Friday and Saturday nights, June 10 & 11, 1966. Known as BG-10 in the Bill Graham numbered series, this poster features an early, simple design from the dean of San Francisco poster artists, Wes Wilson.

This is from the brief one-year window when you could have both the Airplane with Signe Anderson and Great Society with Grace Slick sharing the same stage, a compelling double-whammy. About four months later, Grace would jump to the other group and the Society would disband. Measures 14" x 20" and was graded to an 8.5 Very Fine Plus by CGC (the Certified Guaranty Company). From the Ben Bierman Carmel Street Collection. LOP from Ben Bierman, COA from Heritage Auctions.


More Information: Designer Wilson used a deceptively simple but classic red & black rolling-letter design with a minimum of wording.

RCA Records had just released the Airplane's second single, "Come Up the Years" (sung eloquently by Marty Balin), at the time of this show. The release of their debut LP, Takes Off, was still a couple of months away.

The Great Society featured not only Grace but also her husband Jerry Slick on drums and her brother-in-law Darby Slick on guitar. The latter wrote a little thing called "Someone to Love" that didn't go anywhere for the Society, but would be repurposed later by the Airplane as "Somebody to Love" and become a key anthem of the Summer of Love.

As for the little-known opening act, according to the web site rockprosopography101, "The Heavenly Blues Band were from Raleigh, NC but did not actually make the gig due to an illness in the band." But there is a charming set of photos on Facebook showing the bass player, Bruce Wauchope, successfully steaming the top cover off a Beatles Yesterday and Today album in 1966, revealing the coveted butcher cover underneath – and it's the rare stereo version to boot.


Heritage Auctions provides as much information as possible but strongly encourages in-person inspection. Condition statements are offered as general guidance only, not as complete representations of fact, and do not constitute a warranty or assumption of liability by Heritage. Some condition issues may not be noted but may be visible in the photos, which are considered part of the condition report. Lots estimated at $1,000 or less are not de-framed for inspection, and we may be unable to provide additional details for lots valued under $500. Heritage does not guarantee the condition of frames and is not liable for damage to frames, glass/acrylic coverings, original boxes, display accessories, or artwork that has shifted in the frame. All lots are sold "AS IS" under our Terms & Conditions of Auction.

Auction Info

Auction Dates
April, 2024
11th-13th Thursday-Saturday
Bids + Registered Phone Bidders: 16
Lot Tracking Activity: N/A
Page Views: 240

Buyer's Premium per Lot:
25% on the first $1,000,000 (minimum $49), plus 20% of any amount between $1,000,000 and $5,000,000, plus 15% of any amount over $5,000,000 per lot.

Sold on Apr 13, 2024 for: $1,218.75
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