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Description

A PURPLE POSTER FOR THE PURPLE HAZE GUITARIST

Jimi Hendrix 1968 Toronto, Canada Concert Poster Signed by Gary Grimshaw, Graded 9.6. An original first-and-only-print concert poster for the Jimi Hendrix Experience, the Soft Machine and the Paupers performing at the CNE (Canadian National Exposition) Arena in Toronto, Ontario, Canada on Saturday evening, February 24, 1968. Promoted by Detroit's Russ Gibb and illustrated by the same city's Gary Grimshaw, this beauty has been signed in silver ink by Grimshaw in the lower right. It was then graded a wonderful 9.6 Near Mint Plus by CGC (Certified Guaranty Company).

Although Jimi's new album Axis: Bold as Love had entered Billboard's album chart two weeks earlier, he played only one song from it: "Spanish Castle Magic." Instead, the Experience continued to lean heavily on their timeless first album, Are You Experienced?, playing seven songs from it: "Hey Joe," "Foxy Lady," "The Wind Cries Mary," "Manic Depression," "I Don't Live Today," "Red House" (on the U.K. edition only) and "Purple Haze." Tonight's set was rounded out by covers of the Troggs' "Wild Thing" and Bob Dylan's "Like a Rolling Stone." Measures a shade over 13" x 22". From the David Swartz Concert Poster Collection. COA from Heritage Auctions.

Literature: King, Eric, The Collector's Guide to Psychedelic Rock Concert Posters, Postcards and Handbills 1965-1973, Vol. 12, Berkeley, CA, 2022, p.701 (illus.).


More Information: This poster is referred to as G/G-680224A-OP-1 in Eric King's poster guide. If that sounds complicated, here's where it comes from. The G/G stands for Gibb/Grande, the promoter and venue. The 68 is the year; 02 is the month, February; and the 24 is the day of the concert. When a poster covers more than one day, which most of them do, this number reflects the first day of the stand.

After tonight's show, the Experience stopped by a small club in Toronto and ended up jamming late at night with Robbie Robertson and various members of The Band.


Heritage Auctions provides as much information as possible but strongly encourages in-person inspection. Condition statements are offered as general guidance only, not as complete representations of fact, and do not constitute a warranty or assumption of liability by Heritage. Some condition issues may not be noted but may be visible in the photos, which are considered part of the condition report. Lots estimated at $1,000 or less are not de-framed for inspection, and we may be unable to provide additional details for lots valued under $500. Heritage does not guarantee the condition of frames and is not liable for damage to frames, glass/acrylic coverings, original boxes, display accessories, or artwork that has shifted in the frame. All lots are sold "AS IS" under our Terms & Conditions of Auction.

Auction Info

Auction Dates
April, 2024
11th-13th Thursday-Saturday
Bids + Registered Phone Bidders: 33
Lot Tracking Activity: N/A
Page Views: 460

Buyer's Premium per Lot:
25% on the first $1,000,000 (minimum $49), plus 20% of any amount between $1,000,000 and $5,000,000, plus 15% of any amount over $5,000,000 per lot.

Sold on Apr 12, 2024 for: $5,875.00
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