The Wizard of Oz original press book complete with herald. ...

Description

The Wizard of Oz original press book complete with herald. (MGM, 1939) The Wizard of Oz. Complete press book (a.k.a. campaign book), complete with the original herald. The cover features the famous window card art in bold colors, considered to be the best promotional art created for the film. The front and back covers, measuring 18.5 x 33 in. when opened, serve as a slip folder containing the 25-page book titled "Exploitation", the covers feature artwork of the principal characters in color. Copiously illustrated with all types of production details, plot synopsis, cast list, sheet music, audio records, large cutout standees and hangers, etc. It includes a record of all the movie tie-in advertisements, including lobby and window cards, 1-sheet, 3-sheet, 6-sheet and 24-sheet poster styles, banners, usher buttons and other items. Included is a separate, stapled oak tag 16 x 18.25 in. 15-page "Press Book Advertising Section" with newspaper-style press examples. The herald is detached and folds out to an 8 x 20 in. interior (exhibits some paper loss where it was removed); colors remain extremely bold. Fine condition overall for this rare promotional item.

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