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Auction Name: 2021 May 1 - 2 Entertainment & Music Memorabilia Signature Auction - Dallas
Lot Number: 89083
Shortcut to Lot: HA.com/7238-89083
Andy Warhol Design Campbell's Soup "Souper" Dress (mid-1960s).
A dress that uses the "Soup Cans" design from the pop art icon. Made of 80 percent cellulose and 20 percent cotton by the Campbell Soup Company, this dress was meant to be disposable. The lot comes with two paper notes about how it should not be washed, dry cleaned, or soaked will make it flammable when dry.
Made at a time when paper dresses were a hip fashion trend, these dresses were made as a mail-order promotional campaign between 1964 and 1966. They were sold to Campbell's Soup customers for only $1.50 and a few soup labels. The dress offered here comes directly from the son of the director of public relations at Campbell's during that time.
Known for his artwork featuring Marilyn Monroe, Mickey Mouse, and the Velvet Underground (as well as his self-portraits), Warhol's Campbell's Soup paintings are famous for looking at the relationship between artistic expression, culture, and advertisement. This dress is a fitting testament to that. Varying fashion, art, and industry -- all in one object.
Measures 16" from armpit to armpit, and 35" from top to bottom. Folded. In Very Good condition with fold marks throughout. COA from Heritage Auctions