Auction Name: 2026 March 15 Action Figures & Toys Showcase Extended Bidding Auction

Lot Number: 89048

Shortcut to Lot: HA.com/49186*89048

Big Red the Super Hot Rod Battery-Operated Large-Scale Vehicle (Marx, 1960s). Marx's Big Red the Super Hot Rod is a quintessential example of the company's mid-century approach to oversized, action-oriented play vehicles, designed to maximize visual impact on store shelves and excitement on the living room floor. Produced during the 1960s, this large-scale hot rod reflects the era's fascination with drag racing culture and exaggerated automotive styling, with bold proportions, streamlined bodywork, and bright graphics intended to signal speed and power. As a battery-operated vehicle, Big Red was engineered to move under its own power, aligning with Marx's focus on durable, mechanically driven toys that could withstand enthusiastic play while remaining accessible to a mass-market audience. The box exhibits significant wear throughout, with heavy scuffing and denting along the edges, and substantial scuffing and crushing to the corners. The box faces show pronounced wear, including extensive scuffing, creasing, staining, ink markings, and heavy crushing. Despite the condition of the outer packaging, the contents remain unused and sealed in the box. This item is untested, and no guarantee can be made regarding its working condition. A striking survivor from Marx's golden-era output, Big Red the Super Hot Rod stands as a vivid artifact of 1960s toy design, where scale, motion, and bold presentation were the primary drivers of appeal.

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