Auction Name: 2026 March 15 Action Figures & Toys Showcase Extended Bidding Auction

Lot Number: 89040

Shortcut to Lot: HA.com/49186*89040

Gunsmoke Marshal Matt Dillon's Unbreakable Plastic Playset with Display Box (Multiple, 1958). Issued in 1958 and licensed from CBS, this Gunsmoke playset is branded under the "Multiple's" name and tied directly to the long-running television series starring Marshal Matt Dillon. The set is constructed from molded unbreakable plastic and includes western town elements and figures intended to recreate scenes from Dodge City, with buildings, horses, wagons, and character figures arranged within a large presentation box. Measuring approximately 5 x 11.75 x 20 inches, the box features bold illustrated graphics depicting frontier action and town settings associated with the series. The lid is perforated and designed to fold upright, converting the package into a counter or shelf display for retail use, a common merchandising approach for large playsets of the period. The box shows moderate wear overall, with scuffing along the edges and moderate scuffing and crushing at the corners. The box surfaces exhibit moderate scuffing and creasing. The contents appear unbroken, with visible scuffing consistent with play, and some accessories are missing. A visually strong survivor from television-licensed western toys of the late 1950s, this Gunsmoke playset retains its original display box and captures the scale, graphic appeal, and mass-market presence that defined early TV tie-in play environments.

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